Intermediate Lessons


INTERMEDIATE LEVEL LESSONS – B1/B2

 ALIBABA – how to build trust – Download FREE lesson

  • Grammar: Rise / Raise / Arise
  • Pronunciation: Consonant Clusters
  • Cultural Awareness: China and USA
  • Functional Vocabulary: Promote the Positive
  • Listening: Jack Ma – Chairman of Alibaba
  • Reading: Jack Ma’s background
  • Role Play: What will Jack Ma do next?

  APPLE – the rise and fall and rise again – Download FREE lesson

  • Listening: Apple and the iPod
  • Grammar: Make or Do
  • Functional Vocabulary: Describing Performance
  • Cultural Awareness Point: Greetings
  • Pronunciation Point: /i/iPod, Italy, idea, interest
  • Reading: Rise and Fall (and Rise Again) of Apple
  • Role-Play: Company Direction after Steve Jobs

   STARBUCKS – more than coffee – Download FREE lesson

  • Grammar: Prepositions of time
  • Functional Vocabulary: Meetings: agreeing & disagreeing
  • Listening: Starbucks’ company history
  • Reading: The attraction of Starbucks
  • Cultural Awareness Point: British style of disagreement
  • Pronunciation: Silent letters
  • Role Play: Meeting: Decide future company strategy

 ADIDAS & PUMA – competition is good – Request FREE lesson

  • Grammar: Both, Either, Neither, Too
  • Pronunciation: P / Ph / Silent P
  • Functional Vocabulary: Time Expressions
  • Listening: Adidas and Puma Compete
  • Business Vocabulary: Explain the Meaning
  • Cultural Awareness: Sportswear at Work
  • Reading: Adidas and Puma
  • Role Play: Do a Deal or Compete?
  • Writing: Influence of Sportswear of Fashion

  ASTON MARTIN – iconic brand  – Request FREE lesson

  • Listening: Aston Martin company
  • Pronunciation: car/cat
  • Grammar: Verb + preposition (phrasal verb)
  • Business Vocabulary: Financial expressions
  • Functional Language: Negotiating terms
  • Cultural Awareness: The company car
  • Reading: Why Ford sold Aston Martin
  • Role Play: Negotiate a deal

  BEN AND JERRY’S – sweet business – Request FREE lesson

  • Grammar: Few / A Few – Little / A Little
  • Pronunciation: Consonants – Q, Y, J, G
  • Cultural Awareness Point: Invitations
  • Functional Vocabulary: To / In Order To / So As To
  • Listening: Ben & Jerry’s Story
  • Business Vocabulary: Opposites
  • Reading: How Ben & Jerry’s Build Customer Loyalty
  • Role Play: Create a New Flavour

  BENETTON – publicity issues – Request FREE lesson

  • Grammar: Whatever, Whoever, Whenever, However
  • Functional Vocabulary: Toning down information
  • Listening: Benetton’s strategy
  • Business Expressions: idioms
  • Pronunciation: ‘th’ ‘f’ & ‘s’
  • Reading: Diversification
  • Role Play: Diversify into non-core products

   BILL GATES – control the market – Request FREE lesson

  • Grammar: Apostrophe
  • Pronunciation: Contractions
  • Functional Vocabulary: Linking and Signalling Words
  • Listening: Bill Gates: Microsoft and Beyond
  • Reading: Bill Gates Presents
  • Business Expressions: Presentation
  • Role Play: Present Yourself or Your Company

 BLACKBERRY – From Boom to Bust – Request FREE lesson

  • Grammar: May or Might
  • Pronunciation: V/B/W
  • Functional Vocabulary: Obligations
  • Listening: Blackberry
  • Business Vocabulary: SWOT Analysis
  • Reading: BlackBerry Addiction
  • Role Play: Come to an Agreement

  BRATZ vs. BARBIE – business is not child’s play – Request FREE lesson

  • Grammar: Prepositions of time
  • Functional Vocabulary: Agreeing & Disagreeing
  • Listening: Bratz and Barbie company history
  • Reading: The man behind Bratz
  • Cultural Awareness Point: Disagreement
  • Pronunciation: Silent letters
  • Role Play: Decide future company strategy

  BREWDOG – punk style business – Request FREE lesson

  • Grammar: Been, Being, Gone
  • Pronunciation: /oo/
  • Cultural Awareness: Alcohol at Work
  • Functional Vocabulary: Classifying Information
  • Listening: Company Mission
  • Reading: BrewDog Company
  • Role Play: Next step for BrewDog

  DELL – customer service – Request FREE lesson

  • Listening: Dell – Origins & Business Model
  • Pronunciation: L / R
  • Business Vocabulary: Selected Phrasal Verbs
  • Reading: Michael Dell talks about starting a business
  • Grammar: Infinitive versus Verb …ing
  • Functional Language: British English vs. American English
  • Cultural Awareness: Punctuality
  • Role Play: Improve Customer Service

   EASYJET – the easy way is not easy – Request FREE lesson

  • Grammar: Past Simple and Past Continuous
  • Functional Vocabulary: Comparing / Contrasting ideas
  • Pronunciation: Different sounds
  • Listening: Easy Brand
  • Reading: Stelios explains how he did it
  • Role Play: What to do next

   EBAY – everyone can be an entrepreneur – Request FREE lesson

  • Grammar: Been, Being, Gone
  • Pronunciation: /e/
  • Cultural Awareness: Trust in business
  • Functional Vocabulary: Classifying Information
  • Listening: eBay and its founder, Pierre Omidyar
  • Reading: eBay’s Origins
  • Role Play: What can we auction on eBay?

   FNAC – copyright protection – Request FREE lesson

  • Grammar Point: Past simple – irregular verbs
  • Pronunciation Point: /t/ /d/ /Id/
  • Business Skill: Investing Money
  • Listening Exercise: Fnac – company strategy
  • Reading Text: Fnac – the past
  • Cultural Awareness Point: Buying music on-line
  • Role-play: Internet Piracy

   GOOGLE – do no evil – Request FREE lesson

  • Grammar: Make or Do
  • Functional Vocabulary: Requesting Information and Action
  • Listening: Google’s Business Philosophy
  • Cultural Awareness Point: User Privacy
  • Reading: Google’s Origin and Growth
  • Pronunciation Point: /O/
  • Role Play: Make Google Work for You

   GRAMEEN BANK – trade not aid – Request FREE lesson

  • Grammar: Make / Do
  • Fluency Skills: Softening the Message
  • Business Vocabulary: Loans 2. Phrasal Verbs
  • Pronunciation: Hard and Soft sounds for /G/
  • Listening: Muhammad Yunus
  • Reading: Grameen Bank origins
  • Cultural Awareness: Support for the Poor
  • Role Play: Trade not Aid
  • Idioms: Make and Do

 GTA V – the global gaming busines– Request FREE lesson

  • Pronunciation: /th/
  • Functional Vocabulary: Agreement / Disagreement
  • Listening: Grand Theft Auto V controversy
  • Business Language: Allow / Make / Let
  • Grammar 1: Present Perfect Simple
  • Cultural Awareness: Business is a Game
  • Reading: Grand Theft Auto V history
  • Role Play: Video Game censorship

   GUCCI – save the brand – Request FREE lesson

  • Listening: Gucci – Company Tradition
  • Pronunciation: /ch/
  • Reading: Gucci – how to save the Business
  • Grammar: Expressions of Frequency
  • Functional Language Skills: Common Writing Errors
  • Cultural Awareness: Business Dress Etiquette
  • Role Play: China – a New Market for Gucci

   HARLEY-DAVIDSON – build an icon – Request FREE lesson

  • Grammar: some / any / none / every
  • Functional Vocabulary: Emphasising information
  • Listening: Harley Davidson’s strategy
  • Cultural Awareness: Wearing a Helmet
  • Business Expressions: Dependent Prepositions
  • Pronunciation: /h/
  • Reading: Image problems
  • Role Play: Economic problems

   HOLIDAY INN – Customer Service – Request FREE lesson

  • Grammar: Direct & Indirect Question Forms
  • Functional Vocabulary: Clarification and Confirmation
  • Listening: Hotel Check-in
  • Pronunciation: The Alphabet
  • Reading: Holiday Inn – First Impressions
  • Cultural Awareness Point: Eye Contact
  • Role-play: Dealing with Enquiries – Clarity & Politeness
  • Take-Aways: Customer Service Tips

   IKEA – customer involvement – Request FREE lesson

  • Listening: IKEA
  • Grammar: Articles
  • Cultural Awareness: Shopping habits
  • Pronunciation Point: /a/ – at – art – air
  • Reading: Ingvar Kamprad – founder of IKEA
  • Vocabulary: Cause and Effect
  • Role Play: The Meeting – flat-pack homes

   JACK WELCH – differentiation – Request FREE lesson

  • Listening: Jack Welch – Winners
  • Pronunciation: /W/
  • Business Vocabulary: Word Association
  • Reading: Jack Welch – Differentiation
  • Grammar: Verb + Preposition
  • Functional Language: Success and Failure
  • Role Play: Appraise an employee

   JOSE MOURINHO – management style – Request FREE lesson

  • Business Vocabulary: phrasal verbs
  • Pronunciation: /ch/
  • Grammar: Wish / If Only
  • Functional Vocabulary: Asking for and Giving Opinions
  • Listening: Jose Mourinho’s Success & Management Style
  • Reading: The Special One
  • Role Play: Jose Mourinho negotiates

   LANCE ARMSTRONG – ruined reputation – Request FREE lesson

  • Grammar: Future Tenses
  • Pronunciation: Saying Numbers
  • Functional Vocabulary: Character and Reputation
  • Listening: Lance Armstrong’s Problems
  • Reading: The Importance of Honour
  • Business Expressions: Future Intentions
  • Role Play: The Team Involvement

   LEGO – build a business to last – Request FREE lesson

  • Listening: Lego – how to survive
  • Pronunciation: /l/
  • Business Vocabulary: Synonyms
  • Reading: Lego history
  • Grammar: Ability – Will be able to / Can / Could
  • Functional Language: Width, Length, Height, Depth …
  • Cultural Awareness: Children at the Office
  • Role Play: Plan for survival

LINKEDIN – giving and taking criticism – Request FREE lesson

  • Grammar: Future Tenses
  • Pronunciation: Saying Numbers
  • Functional Vocabulary: Constructive Criticism
  • Listening: LinkedIn’s Strategy
  • Reading: LinkedIn’s Future & Criticism
  • Business Expressions: Phrasal verbs
  • Role Play: Give Constructive Criticism

   LLOYD’S OF LONDON – tradition and trust – Request FREE lesson

  • Grammar: Past simple – irregular
  • Pronunciation: Silent Letters
  • Functional Vocabulary: Checking and Confirming
  • Listening: Lloyd’s of London
  • Business Vocabulary: Trust – Words and Phrases
  • Reading: Lloyd’s of London
  • Role Play: A New Markets for Lloyd’s of London

   LONELY PLANET – the travel business – Request FREE lesson

  • Grammar: Prepositions of Place – at, in, on
  • Pronunciation: Spot the Homophones
  • Functional Vocabulary: Travel Vocabulary
  • Listening: The Lonely Planet Story
  • Business Vocabulary: Trip, Travel, Journey
  • Reading: Lonely Planet Limitations
  • Role Play: A New Market for Lonely Planet

 MAERSK – the transport business – Request FREE lesson

  • Grammar: Future Simple / Going to
  • Pronunciation: /e/
  • Functional Vocabulary: Signalling & Connecting Words
  • Cultural Awareness: Carbon Footprint
  • Listening: Maersk’s Super Tanker
  • Reading: Maersk – past / present / future
  • Business Language: Presentation Skills
  • Role Play: Presenting Yourself or Your Company

   MAKITA – Giving Opinions – Request FREE lesson

  • Pronunciation: Minimal Pairs /e/
  • Functional Vocabulary: Tools
  • Listening: Different Drills
  • Business Skills: Giving your Opinion
  • Grammar 1: Dependent Prepositions
  • Grammar 2: Prepositional Phrases
  • Cultural Awareness: Imperial versus Metric System
  • Reading: Makita Corporation History
  • Role Play: Health & Safety on Construction sites

   MANCHESTER UNITED – marketing skills – Request FREE lesson

  • Grammar Point: First Conditional
  • Pronunciation Point: /u/
  • Business Skill: Negotiating
  • Listening Exercise: The Manchester United Brand
  • Reading Text: Cristiano Ronaldo and David Beckham
  • Functional Vocabulary: Promoting the Brand
  • Role-plays: Negotiate a Sponsorship Deal

   MANOLO BLAHNIK – selling luxury – Request FREE lesson

  • Grammar: Verbs of Sense
  • Functional Vocabulary: Equating & Including Ideas
  • Business Expressions: Likely To or Bound To
  • Pronunciation: Selection of Diphthongs
  • Product Vocabulary: Shoes
  • Listening: Manolo Blahnik’s philosophy
  • Reading: The origins of the style
  • Role Play: Co-design with an unusual partner

   McDONALD’S – global franchise – Request FREE lesson

  • Listening: McDonald’s – Origins and Business Model
  • Pronunciation: Contractions
  • Business Vocabulary: Modifiers and Softeners
  • Reading: McDonald’s Franchise Success
  • Grammar: Clauses of Cause / Reason – since, because
  • Functional Language: Verb + Preposition
  • Cultural Awareness: Lunchtime Etiquette
  • Role Play: Developing a Franchise Model

   NETFLIX – how to chill – Request FREE lesson

  • Reading: Netflix & Binge Watching
  • Business Vocabulary: Selected Idioms
  • Pronunciation: /f/ /s/ // //
  • Grammar: Wish and Regret
  • Functional Vocabulary: Asking for & Giving Opinions
  • Listening: Netflix Company History
  • Cultural Awareness Point: Soft Power
  • Role Play: Netflix – Future Growth Options

   NINTENDO – innovation – Request FREE lesson

  • Grammar: Reported Speech
  • Pronunciation: N – NG – GN – KN
  • Functional Vocabulary: Adjective + Prepositions
  • Listening: Nintendo Origins and Future
  • Business Vocabulary: Suffix – Prefix
  • Reading: Nintendo Switch – The Product
  • Role Play: Choose the next Product

   RED BULL – buzz marketing – Request FREE lesson

  • Reading: Case study: Red Bull – the branded company
  • Grammar: Passive form used in Business
  • Vocabulary: Phrases to use in Branding
  • Pronunciation: Walk or Work
  • Cultural Awareness Point: The British Like Tea
  • Listening: Red Bull – Origins, Marketing and Branding
  • Role Play: The Meeting – A new Product

   RUPERT MURDOCH – ruthless business – Request FREE lesson

  • Listening: Rupert Murdoch’s plans
  • Pronunciation: /u:/
  • Business Vocabulary: Acquisitions & Mergers
  • Reading: Murdoch’s business lessons
  • Grammar: Shall and Should
  • Cultural Awareness: Ruthless Business
  • Role Play: Negotiate the acquisition

   RYANAIR – a low-cost model – Request FREE lesson

  • Grammar: Review of Past – simple / continuous
  • Functional Vocabulary: Contrast words
  • Pronunciation: /a/
  • Listening: Ryanair’s growth
  • Cultural Awareness: Customer Service
  • Reading: Ryanair’s origins
  • Role Play: Meeting to discuss expansion policy

   SAP – business solutions – Request FREE lesson

  • Pronunciation: /a/ – pack – part – pay
  • Grammar: Review of the Future Tenses
  • Reading: The Cloud & Company Services
  • Functional Vocabulary: Probability – May / Might
  • Cultural Awareness: Business Cards
  • Listening: SAP and the future
  • Business Expressions: Likely To / Bound To
  • Role Play: The Internet of Things

   SMEG – negotiation styles – Request FREE lesson

  • Listening: SMEG – company and products
  • Pronunciation: Vowel Sounds [e] [i:]
  • Reading: SMEG – Past / Present / Future
  • Grammar: 1st Conditional
  • Functional Language: Negotiations
  • Business Expressions: Phrasal verbs – Negotiations
  • Cultural Awareness: Names that translate badly
  • Role Play: SMEG – negotiate the deal

   SWATCH – business timing – Request FREE lesson

  • Grammar: Present Simple or Present Continuous
  • Pronunciation: Minimal Pairs /æ/ Bat versus /ʌ/ But
  • Functional Vocabulary: Adjectives of Concept
  • Listening: Swatch – the origins
  • Business Vocabulary: Derivative forms of Verbs
  • Reading: Smart Cars – Timing
  • Role Play: How to change habits

   THE ART of WAR – 2,000 year old lessons – Request FREE lesson

  • Grammar: Conditionals 0-1-2
  • Pronunciation: /S/ /TH/ /F/
  • Functional Vocabulary: Negotiating Skills
  • Listening: Sun Tzu and The Art of War
  • Business Vocabulary: Phrasal verbs
  • Reading: Selling and The Art of War
  • Role Play: Negotiate a Deal

   THE BODY SHOP – female entrepreneurs – Request FREE lesson

  • Grammar: Should / Ought to
  • Functional Vocabulary: Business Expressions
  • Listening: How Anita Roddick became successful
  • Pronunciation: /o/
  • Cultural Awareness: Women in Business
  • Reading: The Body Shop – Anita Roddick
  • Role Play: How to celebrate Anita Roddick’s life

   THE PORT OF SHANGHAI – size matters – Request FREE lesson

  • Pronunciation: /th/
  • Business Skills: Agreement & Disagreement
  • Listening: Port of Shanghai
  • Functional Vocabulary: Allow / Make / Let
  • Grammar 1: Present Perfect Simple
  • Cultural Awareness: Dealing with the Competition
  • Reading: Port of Shanghai – economies of scale
  • Role Play: Agree on Investment

   TRAVELODGE – Hospitality Communication – Request FREE lesson

  • Grammar: Direct & Indirect Question Forms
  • Functional Vocabulary: Clarification and Confirmation
  • Listening: Hotel Check-in
  • Pronunciation: The Alphabet
  • Reading: First Impressions
  • Cultural Awareness Point: Eye Contact
  • Role-play: Dealing with Enquiries – clarity & politeness
  • Take-Aways: Customer Service Tips

   TRIPADVISOR – Customer Power – Request FREE lesson

  • Reading: Tripadvisor – the impact
  • Grammar: Past Simple and Past Continuous
  • Functional Vocabulary: Comments and Complaints
  • Pronunciation: Word Stress
  • Listening: Tripadvisor – Reviews
  • Cultural Awareness Point: Complaining
  • Role Play: Give a Review

   UBER – disruptive innovation – Request FREE lesson

  • Grammar: Get
  • Business Expressions: Innovation
  • Listening: Uber – The CEO
  • Reading: Disruptive Innovation – the Uber Story
  • Cultural Awareness: Embrace or Resist innovation
  • Pronunciation: /u/
  • Role Play: Disrupt or be Disrupted

   VIRGIN – business advice – Request FREE lesson

  • Grammar: Adverbs
  • Functional Vocabulary: Advising and Suggesting
  • Listening: Business Plans
  • Reading: Sir Richard Branson’s advice
  • Expressions: Business related
  • Cultural Awareness Point: Hands in Pockets
  • Role Play: Giving Advice about a new project

   VODAFONE – business communication – Request FREE lesson

  • Listening: Vodafone’s Origins & Present
  • Pronunciation: Diphthongs – phone & found
  • Business Vocabulary: Phrasal Verbs – Telephone use
  • Reading: Vodafone’s Future
  • Grammar: Quantifiers – Much, Many, A Few, A Little,
  • Functional Language: Making a Telephone Call
  • Cultural Awareness: Business Calls
  • Role Play: Vodafone sells iPhone in China

 WRIGLEY – choose the product – Request FREE lesson

  • Grammar: Past Simple – irregular verbs
  • Functional Vocabulary: Language of Consideration
  • Listening: Wrigley’s history and advice
  • Cultural Awareness: Chewing gum
  • Business Expressions: Selected Phrasal Verbs
  • Pronunciation: /w/
  • Reading: William Wrigley Jnr. Quotes
  • Role Play: A new chewing gum product

    ZARA – the fashion business – Request FREE lesson

  • Listening: Zara – Company Strategy
  • Grammar: Review of the Past Simple Tense – irregular verbs
  • Reading Text: Zara’s Ability to Grow
  • Pronunciation point: /s/ /z/ or /th/
  • Business Vocabulary: Ability & Inability
  • Cultural Awareness Point: The Spanish Siesta
  • Practical Vocabulary: Clothes
  • Role Play: Relocate Production?

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