Intermediate Lessons


 

INTERMEDIATE LEVEL LESSONS

 NETFLIX – how to chill (free lesson)
• Reading: Netflix & Binge Watching
• Business Vocabulary: Selected Idioms
• Pronunciation: /f/ /s/ / / / /
• Grammar: Wish and Regret
• Functional Vocabulary: Asking for & Giving Opinions
• Listening: Netflix Company History
• Cultural Awareness Point: Soft Power
• Role Play: Netflix – Future Growth Options

   APPLE – the rise and fall and rise again (free lesson)
• Grammar: Make or Do
• Functional Vocabulary: Describing Graph Movement
• Cultural Awareness Point: Greetings
• Pronunciation Point: /i/ – iPod, Italy, idea, interest
• Listening: Apple – the Company’s performance
• Reading: Rise and Fall (and Rise again) of Apple
• Role Play: Company direction – The meeting

   MAERSK – the transport business (free lesson)
• Grammar: Future Simple / Going to
• Pronunciation: /e/
• Functional Vocabulary: Signalling & Connecting Words
• Cultural Awareness: Carbon Footprint
• Listening: Maersk’s Super Tanker
• Reading: Maersk – past / present / future
• Business Language: Presentation Skills
• Role Play: Presenting Yourself or Your Company

  BRATZ vs. BARBIE – business, not child’s play
• Listening: The two companies compete
• Pronunciation: silent letters
• Grammar: prepositions of time
• Functional Language: Agreeing and disagreeing terms
• Cultural Awareness: How to disagree
• Reading: Bratz vs. Barbie
• Role Play: Negotiate the deal

   ADIDAS & PUMA – competition is good
• Grammar: Both neither either
• Pronunciation: P – Ph – Silent P
• Functional Vocabulary: Time Expressions
• Listening: Adidas and Puma Compete
• Business Vocabulary: Explain the Meaning
• Reading: Adidas and Puma
• Role Play: Fashion or Sport

   ALIBABA – how to build trust
• Grammar: Rise / Raise / Arise
• Pronunciation: Consonant Clusters
• Cultural Awareness: China and USA
• Functional Vocabulary: Promote the Positive
• Listening: Jack Ma – Chairman of Alibaba
• Reading: Jack Ma’s background
• Role Play: What will Jack Ma do next?

   ASTON MARTIN – how to create an iconic brand
• Listening: Aston Martin company
• Pronunciation: car or cat
• Grammar: Verb + preposition (phrasal verb)
• Business Vocabulary: Financial expressions
• Functional Language: Negotiating terms
• Cultural Awareness: The company car
• Reading: Why Ford sold Aston Martin
• Role Play: Negotiate the deal

   BEN AND JERRY’S – sweet business
• Grammar: Few / A Few – Little / A Little
• Pronunciation: Consonants – Q, Y, J, G
• Cultural Awareness Point: Invitations
• Functional Vocabulary: To / In Order To / So As To
• Listening: Ben & Jerry’s Story
• Business Vocabulary: Opposites
• Reading: How Ben & Jerry’s Build Customer Loyalty
• Role Play: Create a New Flavour

   BENETTON – publicity issues
• Grammar: Whatever whoever, whichever, whenever, however
• Functional Vocabulary: Asserting & toning down information
• Listening: Diversify or Die
• Reading: What happened to Benetton?
• Role Play: Diversify into non-core products or not

   BILL GATES – control the market
• Reading: Bill Gates Presents – Problems with Technology
• Grammar: Business Expressions + Linking & Signalling
• Functional Vocabulary: Classic Presentation Structure
• Listening: Presenting Styles – Capture or Lose the Audience
• Role Play: Present Your Role In The Company

   BLACKBERRY – from boom to bust
• Grammar: Obligation structures
• Functional Vocabulary: Requirements and Disputes
• Listening: Blackberry has patenting issues
• Reading: The handheld market
• Role Play: Dispute over patent rights

   BREWDOG – punk style business
• Grammar: Been, Being, Gone
• Pronunciation: /oo/
• Cultural Awareness: Alcohol at Work
• Functional Vocabulary: Classifying Information
• Listening: Company Mission
• Reading: BrewDog Company
• Role Play: Next step for BrewDog

   DELL – customer service
• Listening: Dell – Origins & Business Model
• Pronunciation: L & R
• Business Vocabulary: Selected Phrasal Verbs
• Reading: Dell 2007
• Grammar: Infinitive versus Verb …ing
• Functional Language: British English vs. American English
• Cultural Awareness: Punctuality
• Role Play: Customer Service Improvement

   EASYJET – the easy way is not easy
• Grammar: Past Simple/Continuous
• Functional Vocabulary: Comparing and Contrasting Ideas
• Listening: Stelios tells us how he did it
• Reading: Easy Brand
• Role Play: What to do next

   EBAY – everyone can be an entrepreneur
• Grammar: Been/Being/Gone – Selected phrasal verbs
• Functional Vocabulary: Classifying Information
• Listening: Why is Ebay so successful?
• Reading: Ebay’s French origins
• Role Play: Why not auction facelifts on Ebay

   FNAC – copyright protection
• Grammar Point: past simple – irregular
• Pronunciation Point: /t/ /id/ /d/
• Listening Exercise: Fnac and Internet piracy
• Reading Text: Fnac past
• Functional Vocabulary: Investing money
• Role-plays: Internet piracy

   GOOGLE – do no evil
• Grammar: Make or Do
• Listening: Google vision
• Reading: Google origins and expansion
• Functional Vocabulary: Requesting Information and Action
• Role Play: Make Google work for you

   GTA 5 – a business game plan
• Pronunciation: TH [θ], [ð]
• Functional Vocabulary: Agreement / Disagreement
• Listening: Grand Theft Auto V controversy
• Business Language: Allow / Make / Let
• Grammar 1: Present Perfect Simple
• Cultural Awareness: Business is a Game
• Reading: Grand Theft Auto V history
• Role Play: Video Game censorship

   GRAMEEN BANK – trade not aid
• Grammar: Make / Do
• Fluency Skills: Softening the Message
• Business Vocabulary: 1. Loans 2. Phrasal Verbs
• Pronunciation: Hard and Soft sounds for /G/
• Listening: Muhammad Yunus – the Founder
• Reading: Grameen Bank origins
• Cultural Awareness: Support for the Poor
• Role Play: Trade not Aid
• Idioms: Make and Do

   GUCCI – save the brand
• Listening: Gucci – Company History
• Pronunciation: /ch/
• Reading: Gucci – Present
• Grammar: Expressions of Frequency
• Functional Language: Common email Mistakes
• Cultural Awareness: Business Dress Etiquette
• Role Play: New Markets for Luxury

   HARLEY-DAVIDSON – build an icon
• Grammar: some / any / none / every
• Functional Vocabulary: Emphasising information
• Listening: Harley Davidson’s strategy
• Cultural Awareness: Wearing a Helmet
• Business Expressions: Dependent Prepositions
• Pronunciation: /h/
• Reading: Image problems
• Role Play: Economic problems

   IKEA – customer involvement
• Grammar: The Article
• Functional Vocabulary: Cause and Effect
• Listening: IKEA
• Pronunciation Point: /a/ car, care, cat
• Cultural Awareness: Shopping habits
• Reading: Ikea – Company history
• Role Play: Should Ikea set up an on-line shop?

   JACK WELCH – differentiation
• Listening: Jack Welch – Winners
• Pronunciation: /W/
• Business Vocabulary: Word Association
• Reading: Jack Welch – Differentiation
• Grammar: Verb + Preposition
• Functional Language: Success and Failure
• Cultural Awareness: Please – Thank You – Sorry
• Role Play: Appraise an employee

   JOSE MOURINHO – management style
• Grammar: Wish and Regret
• Functional Vocabulary: Asking for and Giving Opinions
• Listening: Different styles of team managers
• Reading: Chelsea FC – Jose Mourinho
• Role Play: Manager negotiates contract with Chairman

   KODAK – business mistakes
• Grammar: Verbs + Adjectives
• Pronunciation: K – C – Ch
• Functional Vocabulary: Remind vs. Remember
• Listening: Kodak’s Challenge
• Business Vocabulary: Discussion Techniques
• Reading: Kodak
• Role Play: New Markets

   LANCE ARMSTRONG – ruined reputation
• Grammar: Review of Future Forms
• Functional Vocabulary: Expressions of Character & Potential
• Reading: Importance of the Team – Lance Armstrong
• Listening: Team Building
• Role Play: Choose the Team

   LEGO – build a business to last
• Listening: Lego – how to survive
• Pronunciation: /l/
• Business Vocabulary: Synonyms
• Reading: Lego history
• Grammar: Ability – Will be able to / Can / Could
• Functional Language: Width, Length, Height, Depth, Weight
• Cultural Awareness: Children at work
• Role Play: Plan for survival

LINKEDIN – giving and taking criticism
• Grammar: Future Tenses
• Pronunciation: Saying Numbers
• Functional Vocabulary: Constructive Criticism
• Listening: LinkedIn’s Strategy
• Reading: LinkedIn’s Future & Criticism
• Business Expressions: Phrasal verb 
• Role Play: Give Constructive Criticism

   LLOYD’S OF LONDON – tradition and trust
• Grammar: Past simple – irregular
• Pronunciation: Silent Letters
• Functional Vocabulary: Checking and Confirming
• Listening: Lloyd’s of London
• Business Vocabulary: Travel
• Reading: Lloyd’s of London
• Role Play: A New Markets for Lloyd’s of London

   LONELY PLANET – the travel business
• Grammar: Prepositions of Place – at, in, on
• Pronunciation: Spot the Homophones
• Functional Vocabulary: Travel Vocabulary
• Listening: The Lonely Planet Story
• Business Vocabulary: Trip, Travel, Journey
• Reading: Lonely Planet Limitations
• Role Play: A New Market for Lonely Planet

   MAKITA – Giving Opinions
• Pronunciation: Minimal Pairs /e/
• Functional Vocabulary: Tools
• Listening: Different Drills
• Business Skills: Giving your Opinion
• Grammar 1: Dependent Prepositions
• Grammar 2: Prepositional Phrases
• Cultural Awareness: Imperial versus Metric System
• Reading: Makita Corporation History
• Role Play: Health & Safety on Construction sites

   MANCHESTER UNITED – marketing skills
• Grammar Point: 1st Conditional
• Pronunciation Point: /u/
• Business Skill: Negotiating
• Listening Exercise: The Manchester United Brand
• Reading Text: Cristiano Ronaldo and David Beckham
• Functional Vocabulary: Promoting the Brand
• Role-plays: Negotiate a Sponsorship Deal

   MANOLO BLAHNIK – selling luxury
• Grammar: Verbs of Sense
• Functional Vocabulary: Equating and Including Ideas
• Listening: Manolo Blahnik talks about business and shoes
• Reading: Manolo Blahnik origins
• Role Play: Why buy a pair of shoes for $1000

   McDONALD’S – global franchise
• Listening: McDonald’s – Origins and Business Model
• Pronunciation: Contractions
• Business Vocabulary: Modifiers and Softeners
• Reading: McDonald’s Franchise Success
• Grammar: Clauses of Cause or Reason – as, since, because
• Functional Language: Verb + Preposition
• Cultural Awareness: Lunchtime
• Role Play: Developing a Franchise Model

   METRO NEWSPAPERS – what’s free?
• Grammar: Verb + ing
• Functional Vocabulary: Headline puns
• Listening: New Publisher explains the market
• Reading: The Metro Newspaper – how it all started
• Role Play: New free paper

   NETFLIX – how to chill
• Reading: Netflix & Binge Watching
• Business Vocabulary: Selected Idioms
• Pronunciation: /f/ /s/ / / / /
• Grammar: Wish and Regret
• Functional Vocabulary: Asking for & Giving Opinions
• Listening: Netflix Company History
• Cultural Awareness Point: Soft Power
• Role Play: Netflix – Future Growth Options

   NINTENDO – innovation
• Grammar: Reported Speech
• Pronunciation: N – NG – GN – KN
• Functional Vocabulary: Adjective + Prepositions
• Listening: Nintendo’s Birth to the Nintendo Switch
• Business Vocabulary: Prefix – Suffix
• Reading: Nintendo Switch – The Product
• Role Play: Select the Market

   RED BULL – buzz marketing
• Reading: Case study: Red Bull – the branded company
• Grammar: Passive form used in Business
• Vocabulary: Phrases to use in Branding
• Pronunciation: Walk or Work
• Cultural Awareness Point: The British Like Tea
• Listening: Red Bull – Origins, Marketing and Branding
• Role Play: The Meeting – A new Product

   RUPERT MURDOCH – ruthless business
• Listening: Rupert Murdoch’s plans
• Pronunciation: /u:/
• Business Vocabulary: Acquisitions, Mergers & Partnerships
• Reading: Murdoch’s business lessons
• Grammar: Shall and Should
• Functional Language: Expressing likelihood
• Cultural Awareness: Ruthless in business
• Role Play: Negotiate the acquisition

   RYANAIR – a low-cost model
• Grammar: Review of the Past
• Functional Vocabulary: Raise + Rise
• Listening: Company Origins
• Reading: Ryanair Plans
• Role Play: Meeting between O’Leary and unhappy customers

   SAP – business solutions
• Pronunciation: /a/ – pack – part – pay
• Grammar: Review of the Future Tenses
• Reading: Company products – Business Solutions
• Functional Vocabulary: Probability – May / Might
• Cultural Awareness: Business Cards
• Listening: SAP’s origins
• Business Expressions: Likely To / Bound To
• Role Play: The competition – what to do

   SMEG – negotiation styles
• Listening: smeg – company and products
• Pronunciation: Vowel Sounds [e] [i:]
• Reading: smeg – Past / Present / Future
• Grammar: 1st Conditional
• Functional Language: Negotiations
• Business Expressions: Phrasal verbs – Negotiations
• Cultural Awareness: Names that don’t translate
• Role Play: Smeg – negotiate the deal

   STARBUCKS – more than coffee
• Grammar: Prepositions of Time – still/yet etc
• Functional Vocabulary: Agreeing and Disagreeing
• Pronunciation: Silent letters
• Cultural Awareness: British style agreement
• Listening: The Meeting
• Reading: Starbucks’ success
• Role Play: Meeting at Starbucks

   SWATCH – business timing
• Grammar: Present Simple or Present Continuous
• Pronunciation: /i:/ or /I/ – Chip or Cheap
• Functional Vocabulary: Adjectives of Concept
• Listening: Swatch – the origins
• Business Vocabulary: Derivative forms of Verbs
• Reading: Timing and Costing
• Role Play: How to change time reading habits

   THE ART of WAR – 2,000 year old lessons
• Grammar: Conditionals 0-1-2
• Listening: Art of War
• Reading: Art of War
• Functional Vocabulary: Negotiating
• Role Play: Art of War – Negotiate

   THE BODY SHOP – female entrepreneurs
• Grammar: Would or Should
• Functional Vocabulary: Growth Metaphors & Expressions
• Reading: The Body Shop – interview with Anita Roddick
• Listening: Selling out to L’Oreal
• Role Play: L’Oreal to keep Anita Roddick or say goodbye

   THE PHONE HOUSE – listening skills
• Grammar: For/Since/While/During
• Functional Vocabulary: repetition, clarification, agreement & verification
• Listening: Listening for key information
• Reading: Carphone Warehouse started with £6000
• Role Play: Do we offer free broadband for everyone?

   THE PORT OF SHANGHAI – size matters
• Pronunciation: TH [θ], [ð]
• Business Skills: Agreement & Disagreement
• Listening: Port of Shanghai
• Functional Vocabulary: Allow / Make / Let
• Grammar 1: Present Perfect Simple
• Cultural Awareness: Dealing with the Competition
• Reading: Port of Shanghai – economies of scale
• Role Play: Agree on Investment

   TRIPADVISOR – Customer Power
• Reading: Tripadvisor – the impact
• Grammar: Past Simple and Past Continuous
• Functional Vocabulary: Comments and Complaints
• Pronunciation: Word Stress
• Listening: Tripadvisor – Reviews
• Cultural Awareness Point: Complaining
• Role Play: Give a Review

   UBER – disruptive innovation
• Grammar: Get
• Business Expressions: Innovation
• Listening: Uber – The CEO
• Reading: Disruptive Innovation – the Uber Story
• Cultural Awareness: Embrace or Resist innovation
• Pronunciation: /u/
• Role Play: Disrupt or be Disrupted

   VIRGIN – business advice
• Grammar: Adverbs
• Functional Vocabulary: Advising and Suggesting
• Listening: Richard Branson advises new entrepreneurs
• Reading: How Richard Branson started Virgin
• Role Play: You want some advise on a new business venture

   VODAFONE – business communication 
• Listening: Vodafone’s Origins & Present
• Pronunciation: Diphthongs – phone & found
• Business Vocabulary: Phrasal Verbs – Telephone use
• Reading: Vodafone’s Future
• Grammar: Quantifiers – All, Much, Many, A Few/Little, None
• Functional Language: Making a Telephone Call
• Cultural Awareness: Business Calls
• Role Play: Acquisition and Budgeting at Vodafone

WRIGLEY – choose the product
• Grammar: Past Simple – irregular verbs
• Functional Vocabulary: Language of Consideration
• Listening: Wrigley’s history and advice
• Cultural Awareness: Chewing gum
• Business Expressions: Selected Phrasal Verbs
• Pronunciation: /w/
• Reading: William Wrigley Jnr. Quotes
• Role Play: A new chewing gum product

   YOUTUBE – user generated business
• Grammar: Pronouns
• Pronunciation: /j/ – YouTube – Young – Yellow
• Functional Language: Similarity & Difference
• Listening: YouTube – the Origins
• Cultural Awareness: British style of Agreeing & Disagreeing
• Business Vocabulary: Word Opposites
• Reading: YouTube’s Future
• Role Play: How to avoid Litigation

    ZARA – the fashion business
• Grammar: Past Simple Tense
• Functional Vocabulary: In/Ability + Business Idioms
• Cultural Awareness Point: Siesta
• Pronunciation Point: z, s, sh
• Listening: 1. Origins of Zara – 2. Future of Zara
• Reading: Zara’s Origins and Strategy
• Role Play: Meeting to discuss relocation of production