Elementary Lessons
- ELEMENTARY LEVEL LESSONS
- Grammar: The Indefinite Article
- Functional Vocabulary: Reason – why/because
- Listening: IKEA
- Pronunciation Point: /i/
- Vocabulary: Shopping & Furniture
- Cultural Awareness: Shopping habits
- Reading: IKEA – Innovation
- Role Play: Small shops?
ADIDAS vs PUMA – competition is good
- Grammar: Both neither either
- Pronunciation: /p/
- Functional Vocabulary: Word formation
- Listening: Adidas and Puma Compete
- Business Vocabulary: Explain the Meaning
- Reading: Adidas and Puma
- Role Play: Fashion or Sport
CARNIVAL CRUISE LINE – floating or sinking?
- Grammar: Prepositions of Place
- Pronunciation: Vowel sounds
- Functional Vocabulary: Travel Vocabulary
- Listening: Carnival Cruise Line
- Business Vocabulary: Trip / Travel
- Reading: Carnival Cruise Line
- Role Play: The Business Traveller – a New Market
- Grammar: Past Simple
- Functional Vocabulary: Difference & Similarity
- Pronunciation: Vowel sounds
- Business Words: Problems & Solutions
- Listening: Spotify CEO – Daniel Ek
- Cultural Awareness: World music
- Reading: Spotify – the business model
- Role Play: Discuss a partnership
WIKIPEDIA – who pays for the website?
- Grammar: Questions
- Functional Vocabulary: Permission
- Pronunciation: Vowel sounds
- Cultural Awareness: Profit or Permission
- Business Words: Synonyms
- Listening: Wikipedia’s success
- Reading: The idea of Wikipedia
- Role Play: What to do next
- Grammar: Comparatives and Superlatives
- Functional Vocabulary: Describing Movement
- Pronunciation: The letter / a/
- Cultural Awareness Point: Greetings
- Listening: Apple – the Company’s performance
- Reading: Apple
- Role Play: The meeting
ALEX FERGUSON – strong management
- Grammar: Obligation – have to – must
- Pronunciation: Zero
- Business Words: Opposites
- Functional Vocabulary: Leadership Skills
- Listening: Alex Ferguson – the Leader
- Reading: Business Advice
- Role Play: The Leader
BEN & JERRY’S – making business sweet
- Grammar: May or Might
- Functional Vocabulary: Likes and Dislikes
- Pronunciation; /m/
- Listening: Ben & Jerry’s ideas
- Reading: Ben & Jerry’s history
- Role Play: Ben & Jerry’s – create a new flavour
BENETTON – controversial publicity
- Grammar: ‘Wh’ question words
- Functional Vocabulary: Toning down the information
- Pronunciation: ‘th’ ‘f’ ‘s’
- Cultural Awareness: The Meaning of Colours
- Business Words: Diversification
- Listening: Benetton’s History
- Reading: Benetton’s Publicity
- Role Play: Deal with a problem
BILL GATES – how to present information
- Grammar: Linking & Signalling words
- Functional Vocabulary: Classic Presentation Structure
- Reading: Bill Gates Presents his vision
- Listening: Bill Gates History
- Role Play: Present Your Role In The Company
- Grammar: Prepositions of time – on Monday, in June
- Functional Vocabulary: SWOT analysis
- Listening: Blackberry’s origins
- Reading: Blackberry addiction
- Role Play: Create a SWOT analysis
- Listening: Coca-Cola – the company history
- Pronunciation: /k/ – sounded and silent
- Cultural Awareness Point: Americanisation
- Grammar: The Present Simple Tense
- Functional Vocabulary: Business Expressions
- Reading Text: Coca-Cola Brand
- Role Play: Invest in Water
- Listening: Dell – Origins & Philosophy
- Pronunciation: L & R
- Business Vocabulary: Customer Service
- Reading: Dell’s Business Model
- Grammar: It is / There are vs. There is
- Functional Language: British English vs. American English
- Cultural Awareness: Punctuality
- Role Play: Customer Service Improvement
EASYJET – promote the brand (elem)
- Grammar: If
- Functional Vocabulary: Comparing and Contrasting Ideas
- Listening: EasyJet company history
- Pronunciation: /e/
- Reading: Comparing the brand
- Role Play: What to do next
EBAY – creating entrepreneurs (elem)
- Grammar: Demonstratives – this / these / that / those
- Functional Vocabulary: Classifying Information
- Listening: Why is eBay successful?
- Reading: EBay’s origins
- Pronunciation: /e/
- Role Play: What you cannot auction on eBay
FACEBOOK – connected to what? (elem)
- Grammar: Pronouns – mine / yours / his-hers
- Pronunciation: /s/ /th/ /f/
- Functional Vocabulary: Negotiating Skills
- Listening: Facebook’s History and Profits
- Reading: Facebook’s Business Model
- Role Play: Negotiate a Deal
- Grammar: Make or Do
- Listening: Google origins
- Reading: Google’s growth plans
- Pronunciation: /oo/
- Functional Vocabulary: Requests – Can you, will you …
- Role Play: Google is too big, discuss
- Listening: Gucci – Company History
- Pronunciation: /ch/
- Reading: Gucci – How the Company Survived
- Grammar: Frequency
- Functional Language: Email Errors
- Cultural Awareness: Business Dress Etiquette
- Role Play: New Markets for Gucci
HARRY POTTER – business magic (elem)
- Grammar: Can / could
- Listening: Harry Potter / J.K. Rowling
- Pronunciation: /j/ /k/
- Business Vocabulary: Confusing words
- Functional Vocabulary: Opinions
- Reading: Harry Potter / J.K. Rowling
- Role Play: Meeting to discuss merchandise
JACK WELCH – motivating employees (elem)
- Grammar: Verb + Preposition
- Listening: Jack Welch – Winners and losers
- Pronunciation: /W/
- Business Vocabulary: Word Association
- Reading: Jack Welch – employees
- Functional Language: Promote or fire
- Cultural Awareness: Please – Thank You – Sorry
- Role Play: Appraise an employee
JOSE MOURINHO – a management model (elem)
- Grammar: Can / Could – ability
- Functional Vocabulary: Asking about ability
- Listening: Jose Mourinho style
- Pronunciation: /j/ and /g/
- Reading: Chelsea FC – ability
- Role Play: Manager negotiates contract with player
KODAK – serious business mistakes (elem)
- Grammar: Questions – HOW
- Pronunciation: K – C – Ch
- Functional Vocabulary: Like, same as, different from
- Listening: Kodak’s Challenge
- Business Vocabulary: Checking & Interrupting
- Reading: Kodak
- Role Play: New Markets
LANCE ARMSTRONG – reputation destroyed (elem)
- Grammar: Obligation – have to – must
- Functional Vocabulary: Reputation
- Reading: When things go wrong – Lance Armstrong
- Listening: Reputation is important
- Pronunciation: /l/
- Role Play: How to build a reputation
LONELY PLANET BOOKS – globalisation (elem)
- Grammar: Prepositions of Place
- Pronunciation: Sounds the Same
- Functional Vocabulary: Travel Vocabulary
- Listening: The Lonely Planet Story
- Business Vocabulary: Trip, Travel, Journey
- Reading: Lonely Planet Image
- Role-play: New Markets
MANOLO BLAHNIK – how to sell expensive items (elem)
- Grammar: Clause of reason – because, the reason for this is
- Functional Vocabulary: Presenting your ideas
- Listening: Manolo talks about business and shoes
- Reading: Manolo’s origins
- Role Play: Why buy a pair of shoes for $1000
McDONALD’S – franchising (elem)
- Grammar: Auxiliary verb – DO
- Listening: McDonald’s – Origins and Innovations
- Pronunciation: Contractions
- Business Vocabulary: Softeners
- Reading: McDonald’s Franchise
- Functional Language: Verb + Preposition
- Cultural Awareness: Lunchtime
- Role Play: Developing a Franchise Model
METRO NEWSPAPERS – is free best? (elem)
- Grammar: Conditional 1
- Functional Vocabulary: Confirming Information
- Listening: Free newspapers
- Pronunciation: /m/ /n/
- Reading: The Metro Newspaper – how it started
- Role Play: find a new market
MINECRAFT – build a business (elem)
- Listening: Minecraft – why is it so popular?
- Pronunciation: /M/ & /N/
- Functional Language: Giving Opinions
- Reading: Mojan creates Minecraft
- Grammar 1: Also, As well, Too
- Grammar 2: Either…or / Neither … nor / both … and
- Business Vocabulary: Permission
- Role-Play: Games with no Objectives
- Grammar: Prepositions
- Pronunciation: N – NG – GN – KN
- Listening: Nintendo’s Birth – Nintendo Wii
- Business Vocabulary: Prefix – Suffix
- Reading: Nintendo Wii – The Product
- Role Play: Select the Market
OBEROI HOTELS – value-added service (elem)
- Grammar: Direct & Indirect Question Forms
- Functional Vocabulary: Clarification and Confirmation
- Listening: Hotel Check-in
- Pronunciation: The Alphabet
- Reading: Oberoi Hotels & Resorts
- Cultural Awareness Point: Eye Contact
- Role-play: Dealing with Enquiries – clarity & politeness
- Take-Aways: Customer Service Etiquette
PHONE HOUSE – communication is key (elem)
- Grammar: Wh– questions
- Functional Vocabulary: Expressions: repeat and clarify
- Listening: Carphone Warehouse – how it started
- Pronunciation: /ph/
- Reading: Charles Dunstone – owner of Carphone Warehouse
- Role Play: Free phone use for everyone
- Grammar: Possessive ‘s’
- Listening: Ray Ban History
- Pronunciation: /r/
- Cultural Awareness: wearing sunglasses
- Functional Vocabulary: Cool, trendy, fashionable
- Reading: Ray Ban’s cool
- Role Play: Meeting to discuss new products
REAL MADRID – star quality (elem)
- Business Vocabulary: Confusing Words
- Pronunciation: /r/ /m/
- Listening: Real Madrid and the Galacticos
- Grammar: Can & Could – Too & Enough
- Reading: The Galacticos Strategy
- Functional Vocabulary: Strength and Weakness
- Role Play: Superstars or Spanish players?
RED BULL – buzz marketing (elem)
- Grammar: Present Simple
- Vocabulary: likes and dislikes
- Pronunciation: /r/ and /b/
- Reading: Case study: Red Bull
- Cultural Awareness Point: The British like Tea
- Listening: Red Bull marketing
- Role Play: The Meeting – marketing
ROLEX – business timing (elem)
- Grammar Point: Past simple – irregular verbs
- Pronunciation Point: /l/ /r/
- Business Vocabulary: Time expressions
- Listening Exercise: Rolex Company
- Reading Text: Fake Rolex
- Cultural Awareness Point: Time awareness
- Role-play: Ask about the past
RUPERT MURDOCH – ruthless business (elem)
- Listening: Rupert Murdoch
- Pronunciation: /u:/
- Business Vocabulary: Mergers
- Reading: Murdoch’s business lessons
- Grammar: Questions: How much, how far
- Functional Language: Expressing Certainty and Possibility
- Cultural Awareness: Ruthless business
- Role Play: Negotiate the deal
RYANAIR – does low cost mean low quality? (elem)
- Grammar: Future simple – will / won’t
- Functional Vocabulary: air travel
- Listening: Ryanair
- Pronunciation: /y/
- Reading: Future for Ryanair
- Role Play: Meeting to discuss future policy
STARBUCKS – everything matters, always (elem)
- Grammar: Expressions of frequency – never – always
- Functional Vocabulary: Agreeing and Disagreeing
- Listening: Starbucks origins
- Pronunciation: /st/
- Reading: Starbucks’ global expansion
- Role Play: Coffee is a drink or it is a business … or both
SWATCH – business timing (elem)
- Grammar: Present Simple or Present Continuous
- Pronunciation: /i:/ or /I/ – Chip or Cheap
- Functional Vocabulary: Confusing Adjectives – bored/boring
- Listening: Swatch – origins and secrets of success
- Business Vocabulary: Verb + Preposition
- Reading: Swatch Car – Timing and Costing
- Role Play: Promote a new Watch
THE ART of WAR – choose your battles (elem)
- Grammar: Personal Pronouns
- Functional Vocabulary: Negotiating tactics
- Listening: The Art of War
- Pronunciation: /w/
- Reading: The Art of War
- Role Play: Negotiate the deal
THE BODY SHOP – women in business (elem)
- Grammar: Some any, none
- Functional Vocabulary: Giving instructions
- Reading: The Body Shop
- Pronunciation: /o/
- Listening: Anita Roddick – The Body Shop founder
- Role Play: New products
VESPA – a traffic solution (elem)
- Listening: Vespa – Company History
- Pronunciation: Selected numbers
- Business Expressions: Fault / Blame
- Reading: Vespa
- Grammar: There + be
- Functional Language: Used to
- Cultural Awareness: Pedestrian Crossings
- Role Play: Better Customer Service
VIRGIN – secrets of success (elem)
- Grammar: Should, Could
- Functional Vocabulary: Advising and Suggesting
- Listening: Richard Branson’s offers advice
- Reading: How Virgin began in business
- Pronunciation: /v/
- Role Play: Advise on a new business venture
VODAFONE – telephone skills (elem)
- Listening: Vodafone’s Origins & Present
- Pronunciation: Diphthongs – phone & found
- Business Vocabulary: Phrasal Verbs 1 – Telephone use
- Reading: Vodafone’s Future
- Grammar: Quantifiers – All, Much, Many, A Few, a Little, None
- Functional Language: Making a Telephone Call
- Cultural Awareness: Business Calls
- Role Play: Acquisition and Budgeting at Vodafone
YOUTUBE – new business model (elem)
- Grammar: Pronouns
- Pronunciation: /j/ – YouTube – Young – Yellow
- Functional Language: Similarity
- Listening: YouTube – the Origins
- Cultural Awareness: British style of Agreeing & Disagreeing
- Business Vocabulary: Word Synonyms
- Reading: YouTube’s Winners
- Role-Play: attract more users
