Elementary Lessons

• ELEMENTARY LEVEL LESSONS

  IKEA – innovation in shopping

• Grammar: The Indefinite Article
• Functional Vocabulary: Reason – why/because
• Listening: IKEA
• Pronunciation Point: /i/
• Vocabulary: Shopping & Furniture
• Cultural Awareness: Shopping habits
• Reading: IKEA – Innovation
• Role Play: Small shops?

  ADIDAS vs PUMA – competition is good

• Grammar: Both neither either
• Pronunciation: /p/
• Functional Vocabulary: Word formation
• Listening: Adidas and Puma Compete
• Business Vocabulary: Explain the Meaning
• Reading: Adidas and Puma
• Role Play: Fashion or Sport

  CARNIVAL CRUISE LINE – floating or sinking?

• Grammar: Prepositions of Place
• Pronunciation: Vowel sounds
• Functional Vocabulary: Travel Vocabulary
• Listening: Carnival Cruise Line
• Business Vocabulary: Trip / Travel
• Reading: Carnival Cruise Line
• Role Play: The Business Traveller – a New Market

 SPOTIFY – the music business

• Grammar: Past Simple
• Functional Vocabulary: Difference & Similarity
• Pronunciation: Vowel sounds
• Business Words: Problems & Solutions
• Listening: Spotify CEO – Daniel Ek
• Cultural Awareness: World music
• Reading: Spotify – the business model
• Role Play: Discuss a partnership

 WIKIPEDIA – who pays for the website?

• Grammar: Questions
• Functional Vocabulary: Permission
• Pronunciation: Vowel sounds
• Cultural Awareness: Profit or Permission
• Business Words: Synonyms
• Listening: Wikipedia’s success
• Reading: The idea of Wikipedia
• Role Play: What to do next

  APPLE – what now?

• Grammar: Comparatives and Superlatives
• Functional Vocabulary: Describing Movement
• Pronunciation: The letter / a/
• Cultural Awareness Point: Greetings
• Listening: Apple – the Company’s performance
• Reading: Apple
• Role Play: The meeting

  ALEX FERGUSON – strong management

• Grammar: Obligation – have to – must
• Pronunciation: Zero
• Business Words: Opposites
• Functional Vocabulary: Leadership Skills
• Listening: Alex Ferguson – the Leader
• Reading: Business Advice
• Role Play: The Leader

 BEN & JERRY’S – making business sweet

• Grammar: May or Might
• Functional Vocabulary: Likes and Dislikes
• Pronunciation; /m/
• Listening: Ben & Jerry’s ideas
• Reading: Ben & Jerry’s history
• Role Play: Ben & Jerry’s – create a new flavour

BENETTON – controversial publicity

• Grammar: ‘Wh’ question words
• Functional Vocabulary: Toning down the information
• Pronunciation: ‘th’ ‘f’ ‘s’
• Cultural Awareness: The Meaning of Colours
• Business Words: Diversification
• Listening: Benetton’s History
• Reading: Benetton’s Publicity
• Role Play: Deal with a problem

 BILL GATES – how to present information

• Grammar: Linking & Signalling words
• Functional Vocabulary: Classic Presentation Structure
• Reading: Bill Gates Presents his vision
• Listening: Bill Gates History
• Role Play: Present Your Role In The Company

 BLACKBERRY – tough competition

• Grammar: Prepositions of time – on Monday, in June
• Functional Vocabulary: SWOT analysis
• Listening: Blackberry’s origins
• Reading: Blackberry addiction
• Role Play: Create a SWOT analysis

COCA-COLA – a global brand

• Listening: Coca-Cola – the company history
• Pronunciation: /k/ – sounded and silent
• Cultural Awareness Point: Americanisation
• Grammar: The Present Simple Tense
• Functional Vocabulary: Business Expressions
• Reading Text: Coca-Cola Brand
• Role Play: Invest in Water

 DELL – customer service

• Listening: Dell – Origins & Philosophy
• Pronunciation: L & R
• Business Vocabulary: Customer Service
• Reading: Dell’s Business Model
• Grammar: It is / There are vs. There is
• Functional Language: British English vs. American English
• Cultural Awareness: Punctuality
• Role Play: Customer Service Improvement

 EASYJET – promote the brand (elem)

• Grammar: If
• Functional Vocabulary: Comparing and Contrasting Ideas
• Listening: EasyJet company history
• Pronunciation: /e/
• Reading: Comparing the brand
• Role Play: What to do next

 EBAY – creating entrepreneurs (elem)

• Grammar: Demonstratives – this / these / that / those
• Functional Vocabulary: Classifying Information
• Listening: Why is eBay successful?
• Reading: EBay’s origins
• Pronunciation: /e/
• Role Play: What you cannot auction on eBay

 FACEBOOK – connected to what? (elem)

• Grammar: Pronouns – mine / yours / his-hers
• Pronunciation: /s/ /th/ /f/
• Functional Vocabulary: Negotiating Skills
• Listening: Facebook’s History and Profits
• Reading: Facebook’s Business Model
• Role Play: Negotiate a Deal

 GOOGLE – do no evil? (elem)

• Grammar: Make or Do
• Listening: Google origins
• Reading: Google’s growth plans
• Pronunciation: /oo/
• Functional Vocabulary: Requests – Can you, will you …
• Role Play: Google is too big, discuss

  GUCCI – ups and downs (elem)

• Listening: Gucci – Company History
• Pronunciation: /ch/
• Reading: Gucci – How the Company Survived
• Grammar: Frequency
• Functional Language: Email Errors
• Cultural Awareness: Business Dress Etiquette
• Role Play: New Markets for Gucci

 HARRY POTTER – business magic (elem)

• Grammar: Can / could
• Listening: Harry Potter / J.K. Rowling
• Pronunciation: /j/ /k/
• Business Vocabulary: Confusing words
• Functional Vocabulary: Opinions
• Reading: Harry Potter / J.K. Rowling
• Role Play: Meeting to discuss merchandise

 JACK WELCH – motivating employees (elem)

• Grammar: Verb + Preposition
• Listening: Jack Welch – Winners and losers
• Pronunciation: /W/
• Business Vocabulary: Word Association
• Reading: Jack Welch – employees
• Functional Language: Promote or fire
• Cultural Awareness: Please – Thank You – Sorry
• Role Play: Appraise an employee

 JOSE MOURINHO – a management model (elem)

• Grammar: Can / Could – ability
• Functional Vocabulary: Asking about ability
• Listening: Jose Mourinho style
• Pronunciation: /j/ and /g/
• Reading: Chelsea FC – ability
• Role Play: Manager negotiates contract with player

 KODAK – serious business mistakes (elem)

• Grammar: Questions – HOW
• Pronunciation: K – C – Ch
• Functional Vocabulary: Like, same as, different from
• Listening: Kodak’s Challenge
• Business Vocabulary: Checking & Interrupting
• Reading: Kodak
• Role Play: New Markets

 LANCE ARMSTRONG – reputation destroyed (elem)

• Grammar: Obligation – have to – must
• Functional Vocabulary: Reputation
• Reading: When things go wrong – Lance Armstrong
• Listening: Reputation is important
• Pronunciation: /l/
• Role Play: How to build a reputation

 LONELY PLANET BOOKS – globalisation (elem)

• Grammar: Prepositions of Place
• Pronunciation: Sounds the Same
• Functional Vocabulary: Travel Vocabulary
• Listening: The Lonely Planet Story
• Business Vocabulary: Trip, Travel, Journey
• Reading: Lonely Planet Image
• Role-play: New Markets

 MANOLO BLAHNIK – how to sell expensive items (elem)

• Grammar: Clause of reason – because, the reason for this is
• Functional Vocabulary: Presenting your ideas
• Listening: Manolo talks about business and shoes
• Reading: Manolo’s origins
• Role Play: Why buy a pair of shoes for $1000

 McDONALD’S – franchising (elem)

• Grammar: Auxiliary verb – DO
• Listening: McDonald’s – Origins and Innovations
• Pronunciation: Contractions
• Business Vocabulary: Softeners
• Reading: McDonald’s Franchise
• Functional Language: Verb + Preposition
• Cultural Awareness: Lunchtime
• Role Play: Developing a Franchise Model

 METRO NEWSPAPERS – is free best? (elem)

• Grammar: Conditional 1
• Functional Vocabulary: Confirming Information
• Listening: Free newspapers
• Pronunciation: /m/ /n/
• Reading: The Metro Newspaper – how it started
• Role Play: find a new market

 MINECRAFT – build a business (elem)

• Listening: Minecraft – why is it so popular?
• Pronunciation: /M/ & /N/
• Functional Language: Giving Opinions
• Reading: Mojan creates Minecraft
• Grammar 1: Also, As well, Too
• Grammar 2: Either…or / Neither … nor / both … and
• Business Vocabulary: Permission
• Role-Play: Games with no Objectives

 NINTENDO – new markets (elem)

• Grammar: Prepositions
• Pronunciation: N – NG – GN – KN
• Listening: Nintendo’s Birth – Nintendo Wii
• Business Vocabulary: Prefix – Suffix
• Reading: Nintendo Wii – The Product
• Role Play: Select the Market

 OBEROI HOTELS – value-added service (elem)

• Grammar: Direct & Indirect Question Forms
• Functional Vocabulary: Clarification and Confirmation
• Listening: Hotel Check-in
• Pronunciation: The Alphabet
• Reading: Oberoi Hotels & Resorts
• Cultural Awareness Point: Eye Contact
• Role-play: Dealing with Enquiries – clarity & politeness
• Take-Aways: Customer Service Etiquette

 PHONE HOUSE – communication is key (elem)

• Grammar: Wh– questions
• Functional Vocabulary: Expressions: repeat and clarify
• Listening: Carphone Warehouse – how it started
• Pronunciation: /ph/
• Reading: Charles Dunstone – owner of Carphone Warehouse
• Role Play: Free phone use for everyone

 RAY-BAN – cool product (elem)

• Grammar: Possessive ‘s’
• Listening: Ray Ban History
• Pronunciation: /r/
• Cultural Awareness: wearing sunglasses
• Functional Vocabulary: Cool, trendy, fashionable
• Reading: Ray Ban’s cool
• Role Play: Meeting to discuss new products

 REAL MADRID – star quality (elem)

• Business Vocabulary: Confusing Words
• Pronunciation: /r/ /m/
• Listening: Real Madrid and the Galacticos
• Grammar: Can & Could – Too & Enough
• Reading: The Galacticos Strategy
• Functional Vocabulary: Strength and Weakness
• Role Play: Superstars or Spanish players?

 RED BULL – buzz marketing (elem)

• Grammar: Present Simple
• Vocabulary: likes and dislikes
• Pronunciation: /r/ and /b/
• Reading: Case study: Red Bull
• Cultural Awareness Point: The British like Tea
• Listening: Red Bull marketing
• Role Play: The Meeting – marketing

 ROLEX – timing in the luxury business

• Grammar Point: Past simple – irregular verbs
• Pronunciation Point: /l/ /r/
• Business Vocabulary: Time expressions
• Listening Exercise: Rolex Company
• Reading Text: Fake Rolex
• Cultural Awareness Point: Time awareness
• Role-play: Ask about the past

 RUPERT MURDOCH – ruthless business (elem)

• Listening: Rupert Murdoch
• Pronunciation: /u:/
• Business Vocabulary: Mergers
• Reading: Murdoch’s business lessons
• Grammar: Questions: How much, how far
• Functional Language: Expressing Certainty and Possibility
• Cultural Awareness: Ruthless business
• Role Play: Negotiate the deal

 RYANAIR – does low cost mean low quality? (elem)

• Grammar: Future simple – will / won’t
• Functional Vocabulary: air travel
• Listening: Ryanair
• Pronunciation: /y/
• Reading: Future for Ryanair
• Role Play: Meeting to discuss future policy

 STARBUCKS – everything matters, always (elem)

• Grammar: Expressions of frequency – never – always
• Functional Vocabulary: Agreeing and Disagreeing
• Listening: Starbucks origins
• Pronunciation: /st/
• Reading: Starbucks’ global expansion
• Role Play: Coffee is a drink or it is a business … or both

 SWATCH – business timing (elem)

• Grammar: Present Simple or Present Continuous
• Pronunciation: /i:/ or /I/ – Chip or Cheap
• Functional Vocabulary: Confusing Adjectives – bored/boring
• Listening: Swatch – origins and secrets of success
• Business Vocabulary: Verb + Preposition
• Reading: Swatch Car – Timing and Costing
• Role Play: Promote a new Watch

 THE ART of WAR – choose your battles (elem)

• Grammar: Personal Pronouns
• Functional Vocabulary: Negotiating tactics
• Listening: The Art of War
• Pronunciation: /w/
• Reading: The Art of War
• Role Play: Negotiate the deal

 THE BODY SHOP – women in business (elem)

• Grammar: Some any, none
• Functional Vocabulary: Giving instructions
• Reading: The Body Shop
• Pronunciation: /o/
• Listening: Anita Roddick – The Body Shop founder
• Role Play: New products

 VESPA – a traffic solution (elem)

• Listening: Vespa – Company History
• Pronunciation: Selected numbers
• Business Expressions: Fault / Blame
• Reading: Vespa
• Grammar: There + be
• Functional Language: Used to
• Cultural Awareness: Pedestrian Crossings
• Role Play: Better Customer Service

 VIRGIN – secrets of success (elem)

• Grammar: Should, Could
• Functional Vocabulary: Advising and Suggesting
• Listening: Richard Branson’s offers advice
• Reading: How Virgin began in business
• Pronunciation: /v/
• Role Play: Advise on a new business venture

 VODAFONE – telephone skills (elem)

• Listening: Vodafone’s Origins & Present
• Pronunciation: Diphthongs – phone & found
• Business Vocabulary: Phrasal Verbs 1 – Telephone use
• Reading: Vodafone’s Future
• Grammar: Quantifiers – All, Much, Many, A Few, a Little, None
• Functional Language: Making a Telephone Call
• Cultural Awareness: Business Calls
• Role Play: Acquisition and Budgeting at Vodafone

 YOUTUBE – new business model (elem)

• Grammar: Pronouns
• Pronunciation: /j/ – YouTube – Young – Yellow
• Functional Language: Similarity
• Listening: YouTube – the Origins
• Cultural Awareness: British style of Agreeing & Disagreeing
• Business Vocabulary: Word Synonyms
• Reading: YouTube’s Winners
• Role-Play: attract more users

 ZARA – modern marketing techniques (elem)

• Grammar: Past simple – irregular
• Listening: Retail Marketing Consultant discusses Zara
• Functional Vocabulary: Past expressions
• Reading: Zara’s Origins and Strategy
• Pronunciation: /z/ /s/
• Role Play: Meeting to discuss relocation of production