Elementary Lessons


 

ELEMENTARY LEVEL LESSONS

 SPOTIFY – the music business (free lesson)

  • Grammar: Past Simple
  • Functional Vocabulary: Difference & Similarity
  • Pronunciation: Vowel sounds
  • Business Words: Problems & Solutions
  • Listening: Spotify CEO – Daniel Ek
  • Cultural Awareness: World music
  • Reading: Spotify – the business model
  • Role Play: Discuss a partnership

  ADIDAS & PUMA – competition is good (free lesson)

  • Grammar: Both neither either
  • Pronunciation: /p/
  • Functional Vocabulary: Word formation
  • Listening: Adidas and Puma Compete
  • Business Vocabulary: Explain the Meaning
  • Reading: Adidas and Puma
  • Role Play: Fashion or Sport

 IKEA – revolutionising retail (free lesson)

  • Grammar: The Indefinite Article
  • Functional Vocabulary: Reason – why/because
  • Listening: IKEA
  • Pronunciation Point: /i/
  • Vocabulary: Shopping & Furniture
  • Cultural Awareness: Shopping habits
  • Reading: IKEA – Innovation
  • Role Play: Small shops?

 ROLEX – timing in the luxury business

  • Grammar Point: Past simple – irregular verbs
  • Pronunciation Point: /l/ /r/
  • Business Vocabulary: Time expressions
  • Listening Exercise: Rolex Company
  • Reading Text: Fake Rolex
  • Cultural Awareness Point: Time awareness
  • Role-play: Ask about the past

BENETTON – controversial publicity

  • Grammar: ‘Wh’ question words
  • Functional Vocabulary: Toning down the information
  • Pronunciation: ‘th’ ‘f’ ‘s’
  • Cultural Awareness: The Meaning of Colours
  • Business Words: Diversification
  • Listening: Benetton’s History
  • Reading: Benetton’s Publicity
  • Role Play: Deal with a problem

  APPLE – what now?

  • Grammar: Comparatives and Superlatives
  • Functional Vocabulary: Describing Movement
  • Pronunciation: The letter / a/
  • Cultural Awareness Point: Greetings
  • Listening: Apple – the Company’s performance
  • Reading: Apple
  • Role Play: The meeting

  CARNIVAL CRUISE LINE – floating or sinking?

  • Grammar: Prepositions of Place
  • Pronunciation: Vowel sounds
  • Functional Vocabulary: Travel Vocabulary
  • Listening: Carnival Cruise Line
  • Business Vocabulary: Trip / Travel
  • Reading: Carnival Cruise Line
  • Role Play: The Business Traveller – a New Market

  ALEX FERGUSON – strong management

  • Grammar: Obligation – have to – must
  • Pronunciation: Zero
  • Business Words: Opposites
  • Functional Vocabulary: Leadership Skills
  • Listening: Alex Ferguson – the Leader
  • Reading: Business Advice
  • Role Play: The Leader

 BEN & JERRY’S – making business sweet

  • Grammar: May or Might
  • Functional Vocabulary: Likes and Dislikes
  • Pronunciation; /m/
  • Listening: Ben & Jerry’s ideas
  • Reading: Ben & Jerry’s history
  • Role Play: Ben & Jerry’s – create a new flavour

 BILL GATES – how to present information

  • Grammar: Linking & Signalling words
  • Functional Vocabulary: Classic Presentation Structure
  • Reading: Bill Gates Presents his vision
  • Listening: Bill Gates History
  • Role Play: Present Your Role In The Company

 BLACKBERRY – tough competition

  • Grammar: Prepositions of time – on Monday, in June
  • Functional Vocabulary: SWOT analysis
  • Listening: Blackberry’s origins
  • Reading: Blackberry addiction
  • Role Play: Create a SWOT analysis

COCA-COLA – a global brand

  • Listening: Coca-Cola – the company history
  • Pronunciation: /k/ – sounded and silent
  • Cultural Awareness Point: Americanisation
  • Grammar: The Present Simple Tense
  • Functional Vocabulary: Business Expressions
  • Reading Text: Coca-Cola Brand
  • Role Play: Invest in Water

 DELL – customer service

  • Listening: Dell – Origins & Philosophy
  • Pronunciation: L & R
  • Business Vocabulary: Customer Service
  • Reading: Dell’s Business Model
  • Grammar: It is / There are vs. There is
  • Functional Language: British English vs. American English
  • Cultural Awareness: Punctuality
  • Role Play: Customer Service Improvement

 EASYJET – promote the brand (elem)

  • Grammar: If
  • Functional Vocabulary: Comparing and Contrasting Ideas
  • Listening: EasyJet company history
  • Pronunciation: /e/
  • Reading: Comparing the brand
  • Role Play: What to do next

 EBAY – creating entrepreneurs (elem)

  • Grammar: Demonstratives – this / these / that / those
  • Functional Vocabulary: Classifying Information
  • Listening: Why is eBay successful?
  • Reading: EBay’s origins
  • Pronunciation: /e/
  • Role Play: What you cannot auction on eBay

 FACEBOOK – connected to what? (elem)

  • Grammar: Pronouns – mine / yours / his-hers
  • Pronunciation: /s/ /th/ /f/
  • Functional Vocabulary: Negotiating Skills
  • Listening: Facebook’s History and Profits
  • Reading: Facebook’s Business Model
  • Role Play: Negotiate a Deal

 GOOGLE – do no evil? (elem)

  • Grammar: Make or Do
  • Listening: Google origins
  • Reading: Google’s growth plans
  • Pronunciation: /oo/
  • Functional Vocabulary: Requests – Can you, will you …
  • Role Play: Google is too big, discuss

  GUCCI – ups and downs (elem)

  • Listening: Gucci – Company History
  • Pronunciation: /ch/
  • Reading: Gucci – How the Company Survived
  • Grammar: Frequency
  • Functional Language: Email Errors
  • Cultural Awareness: Business Dress Etiquette
  • Role Play: New Markets for Gucci

 HARRY POTTER – business magic (elem)

  • Grammar: Can / could
  • Listening: Harry Potter / J.K. Rowling
  • Pronunciation: /j/ /k/
  • Business Vocabulary: Confusing words
  • Functional Vocabulary: Opinions
  • Reading: Harry Potter / J.K. Rowling
  • Role Play: Meeting to discuss merchandise

 JACK WELCH – motivating employees (elem)

  • Grammar: Verb + Preposition
  • Listening: Jack Welch – Winners and losers
  • Pronunciation: /W/
  • Business Vocabulary: Word Association
  • Reading: Jack Welch – employees
  • Functional Language: Promote or fire
  • Cultural Awareness: Please – Thank You – Sorry
  • Role Play: Appraise an employee

 JOSE MOURINHO – a management model (elem)

  • Grammar: Can / Could – ability
  • Functional Vocabulary: Asking about ability
  • Listening: Jose Mourinho style
  • Pronunciation: /j/ and /g/
  • Reading: Chelsea FC – ability
  • Role Play: Manager negotiates contract with player

 KODAK – serious business mistakes (elem)

  • Grammar: Questions – HOW
  • Pronunciation: K – C – Ch
  • Functional Vocabulary: Like, same as, different from
  • Listening: Kodak’s Challenge
  • Business Vocabulary: Checking & Interrupting
  • Reading: Kodak
  • Role Play: New Markets

 LANCE ARMSTRONG – reputation destroyed (elem)

  • Grammar: Obligation – have to – must
  • Functional Vocabulary: Reputation
  • Reading: When things go wrong – Lance Armstrong
  • Listening: Reputation is important
  • Pronunciation: /l/
  • Role Play: How to build a reputation

 LONELY PLANET BOOKS – globalisation (elem)

  • Grammar: Prepositions of Place
  • Pronunciation: Sounds the Same
  • Functional Vocabulary: Travel Vocabulary
  • Listening: The Lonely Planet Story
  • Business Vocabulary: Trip, Travel, Journey
  • Reading: Lonely Planet Image
  • Role-play: New Markets

 MANOLO BLAHNIK – how to sell expensive items (elem)

  • Grammar: Clause of reason – because, the reason for this is
  • Functional Vocabulary: Presenting your ideas
  • Listening: Manolo talks about business and shoes
  • Reading: Manolo’s origins
  • Role Play: Why buy a pair of shoes for $1000

 McDONALD’S – franchising (elem)

  • Grammar: Auxiliary verb – DO
  • Listening: McDonald’s – Origins and Innovations
  • Pronunciation: Contractions
  • Business Vocabulary: Softeners
  • Reading: McDonald’s Franchise
  • Functional Language: Verb + Preposition
  • Cultural Awareness: Lunchtime
  • Role Play: Developing a Franchise Model

 METRO NEWSPAPERS – is free best? (elem)

  • Grammar: Conditional 1
  • Functional Vocabulary: Confirming Information
  • Listening: Free newspapers
  • Pronunciation: /m/ /n/
  • Reading: The Metro Newspaper – how it started
  • Role Play: find a new market

 MINECRAFT – build a business (elem)

  • Listening: Minecraft – why is it so popular?
  • Pronunciation: /M/ & /N/
  • Functional Language: Giving Opinions
  • Reading: Mojan creates Minecraft
  • Grammar 1: Also, As well, Too
  • Grammar 2: Either…or / Neither … nor / both … and
  • Business Vocabulary: Permission
  • Role-Play: Games with no Objectives

 NINTENDO – new markets (elem)

  • Grammar: Prepositions
  • Pronunciation: N – NG – GN – KN
  • Listening: Nintendo’s Birth – Nintendo Wii
  • Business Vocabulary: Prefix – Suffix
  • Reading: Nintendo Wii – The Product
  • Role Play: Select the Market

 OBEROI HOTELS – value-added service (elem)

  • Grammar: Direct & Indirect Question Forms
  • Functional Vocabulary: Clarification and Confirmation
  • Listening: Hotel Check-in
  • Pronunciation: The Alphabet
  • Reading: Oberoi Hotels & Resorts
  • Cultural Awareness Point: Eye Contact
  • Role-play: Dealing with Enquiries – clarity & politeness
  • Take-Aways: Customer Service Etiquette

 PHONE HOUSE – communication is key (elem)

  • Grammar: Wh– questions
  • Functional Vocabulary: Expressions: repeat and clarify
  • Listening: Carphone Warehouse – how it started
  • Pronunciation: /ph/
  • Reading: Charles Dunstone – owner of Carphone Warehouse
  • Role Play: Free phone use for everyone

 RAY-BAN – cool product (elem)

  • Grammar: Possessive ‘s’
  • Listening: Ray Ban History
  • Pronunciation: /r/
  • Cultural Awareness: wearing sunglasses
  • Functional Vocabulary: Cool, trendy, fashionable
  • Reading: Ray Ban’s cool
  • Role Play: Meeting to discuss new products

 REAL MADRID – star quality (elem)

  • Business Vocabulary: Confusing Words
  • Pronunciation: /r/ /m/
  • Listening: Real Madrid and the Galacticos
  • Grammar: Can & Could – Too & Enough
  • Reading: The Galacticos Strategy
  • Functional Vocabulary: Strength and Weakness
  • Role Play: Superstars or Spanish players?

 RED BULL – buzz marketing (elem)

  • Grammar: Present Simple
  • Vocabulary: likes and dislikes
  • Pronunciation: /r/ and /b/
  • Reading: Case study: Red Bull
  • Cultural Awareness Point: The British like Tea
  • Listening: Red Bull marketing
  • Role Play: The Meeting – marketing

 RUPERT MURDOCH – ruthless business (elem)

  • Listening: Rupert Murdoch
  • Pronunciation: /u:/
  • Business Vocabulary: Mergers
  • Reading: Murdoch’s business lessons
  • Grammar: Questions: How much, how far
  • Functional Language: Expressing Certainty and Possibility
  • Cultural Awareness: Ruthless business
  • Role Play: Negotiate the deal

 RYANAIR – does low cost mean low quality? (elem)

  • Grammar: Future simple – will / won’t
  • Functional Vocabulary: air travel
  • Listening: Ryanair
  • Pronunciation: /y/
  • Reading: Future for Ryanair
  • Role Play: Meeting to discuss future policy

 STARBUCKS – everything matters, always (elem)

  • Grammar: Expressions of frequency – never – always
  • Functional Vocabulary: Agreeing and Disagreeing
  • Listening: Starbucks origins
  • Pronunciation: /st/
  • Reading: Starbucks’ global expansion
  • Role Play: Coffee is a drink or it is a business … or both

 SWATCH – business timing (elem)

  • Grammar: Present Simple or Present Continuous
  • Pronunciation: /i:/ or /I/ – Chip or Cheap
  • Functional Vocabulary: Confusing Adjectives – bored/boring
  • Listening: Swatch – origins and secrets of success
  • Business Vocabulary: Verb + Preposition
  • Reading: Swatch Car – Timing and Costing
  • Role Play: Promote a new Watch

 THE ART of WAR – choose your battles (elem)

  • Grammar: Personal Pronouns
  • Functional Vocabulary: Negotiating tactics
  • Listening: The Art of War
  • Pronunciation: /w/
  • Reading: The Art of War
  • Role Play: Negotiate the deal

 THE BODY SHOP – women in business (elem)

  • Grammar: Some any, none
  • Functional Vocabulary: Giving instructions
  • Reading: The Body Shop
  • Pronunciation: /o/
  • Listening: Anita Roddick – The Body Shop founder
  • Role Play: New products

 VESPA – a traffic solution (elem)

  • Listening: Vespa – Company History
  • Pronunciation: Selected numbers
  • Business Expressions: Fault / Blame
  • Reading: Vespa
  • Grammar: There + be
  • Functional Language: Used to
  • Cultural Awareness: Pedestrian Crossings
  • Role Play: Better Customer Service

 VIRGIN – secrets of success (elem)

  • Grammar: Should, Could
  • Functional Vocabulary: Advising and Suggesting
  • Listening: Richard Branson’s offers advice
  • Reading: How Virgin began in business
  • Pronunciation: /v/
  • Role Play: Advise on a new business venture

 VODAFONE – telephone skills (elem)

  • Listening: Vodafone’s Origins & Present
  • Pronunciation: Diphthongs – phone & found
  • Business Vocabulary: Phrasal Verbs 1 – Telephone use
  • Reading: Vodafone’s Future
  • Grammar: Quantifiers – All, Much, Many, A Few, a Little, None
  • Functional Language: Making a Telephone Call
  • Cultural Awareness: Business Calls
  • Role Play: Acquisition and Budgeting at Vodafone

 WIKIPEDIA – build a super website (elem)

  • Grammar: Questions
  • Functional Vocabulary: Permission
  • Pronunciation: Vowel sounds
  • Cultural Awareness: Profit or Permission
  • Business Words: Synonyms
  • Listening: Wikipedia’s success
  • Reading: The idea of Wikipedia
  • Role Play: What to do next

 YOUTUBE – new business model (elem)

  • Grammar: Pronouns
  • Pronunciation: /j/ – YouTube – Young – Yellow
  • Functional Language: Similarity
  • Listening: YouTube – the Origins
  • Cultural Awareness: British style of Agreeing & Disagreeing
  • Business Vocabulary: Word Synonyms
  • Reading: YouTube’s Winners
  • Role-Play: attract more users
 ZARA – modern marketing techniques (elem)
  • Grammar: Past simple – irregular
  • Listening: Retail Marketing Consultant discusses Zara
  • Functional Vocabulary: Past expressions
  • Reading: Zara’s Origins and Strategy
  • Pronunciation: /z/ /s/
  • Role Play: Meeting to discuss relocation of production