EXPRESSIONS: SWOT Analysis
S = Strengths – Blackberry’s strength was its early email connectivity.
W = Weaknesses – Blackberry’s weakness was its complacency.
O = Opportunities – Apple saw an opportunity to enter the mobile market.
T = Threats – The iPhone was a major threat to Blackberry’s market share.
GRAMMAR – May and Might
Used to talk about permission and possibility e.g.
Present possibility – May I use your phone please? I might go to the presentation.
Future possibility – We may open an office in Paris. We might enter the tablet market.
Requests and Permission – May I ask a question?
VOCABULARY – Company Performance
Look at this graph and the descriptions:
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