Blackberry i/9


Blackberry – intermediate 9

EXPRESSIONS: SWOT Analysis

S = StrengthsBlackberry’s strength was its early email connectivity.
W = WeaknessesBlackberry’s weakness was its complacency.
O = Opportunities Apple saw an opportunity to enter the mobile market.
T = ThreatsThe iPhone was a major threat to Blackberry’s market share.

 

GRAMMAR – May and Might

Used to talk about permission and possibility e.g.
Present possibility – May I use your phone please? I might go to the presentation.
Future possibility – We may open an office in Paris. We might enter the tablet market.
Requests and Permission – May I ask a question? 

 

VOCABULARY – Company Performance
Look at this graph and the descriptions: 

Now take the TEST (7 questions)

 13%
1. Having a strong cash flow is definitely a ...........................
2.

Film question: What percentage of the world market did Blackberry control in 2007? 

3.

What does this mean?

4.

Tomorrow I ...................... go to the cinema. I don't know yet.

6.

What does this mean?

7.

The new iPhone might be a .................. , so we have to protect our market share.

8.

How can we improve this lesson?

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