Blackberry – advanced 9
GRAMMAR: Phrasal Verbs (verb & preposition)
Phrasal Verbs have a different meaning from the verb e.g.
To screw up = to make a major mistake (informal).
Blackberry really screwed up by not innovating.
To break into = to enter with force.
Apple broke into the mobile market in 2007.
To get rid of = to dispense / to cease using.
When Blackberry got rid of its non-touch screen it was too late.
FUNCTIONAL VOCABULARY – SWOT Analysis
S = Strengths – Blackberry’s strength was its appeal to the business community.
W = Weaknesses – Blackberry’s weakness was complacency.
O = Opportunities – Apple saw an opportunity to enter the mobile market.
T = Threats – The iPhone was a major threat to Blackberry’s market share.
VOCABULARY – Company Performance
Look at this graph and the descriptions:
Now take the TEST (7 questions)