GRAMMAR: Raise & Rise
Raise and Rise can be confusing.
Raise is a transitive verb = requires a direct object to complete its meaning:
Alibaba raised $20 billion in the share offering. Raise your hands.
Rise is an intransitive verb = does not require a direct object to complete its meaning.
Profits rose a lot last year. Prices rise every year.
EXPRESSIONS – E-Commerce
Learn these expressions:
Bricks and Mortar = a physical building.
Upselling = persuade a customer to buy something additional.
Inventory = stock items in the building.
Analytics = analysis of data.
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