Alibaba: intermediate – Student


GRAMMAR: Raise & Rise

Raise and Rise can be confusing.

Raise is a transitive verb = requires a direct object to complete its meaning:
Alibaba raised $20 billion in the share offering. Raise your hands.

Rise is an intransitive verb = does not require a direct object to complete its meaning.
Profits rose a lot last year. Prices rise every year.

EXPRESSIONS – E-Commerce

Learn these expressions:
Bricks and Mortar = a physical building.
Upselling = persuade a customer to buy something additional.
Inventory = stock items in the building.
Analytics = analysis of data.

   

 

Take the TEST (7 questions)
Receive a BES certificate

1. She .............. the prices of the new items in January.

3.

What is this?

4.

The cost of living ...................... by 3% last year.

6.

What is this?

7.

Let's study the .......................... to see where the majority of sales come from.