Advanced Lessons


 

  • ADVANCED LEVEL LESSONS

 AIRBNB – what’s the big idea?
• Listening: Airbnb – The Big Idea
• Grammar: Verb + preposition (phrasal verb)
• Business Vocabulary: Financial terms
• Pronunciation: Sound changes – gonna / wanna
• Functional Language: Negotiating
• Cultural Awareness: Risk Taking
• Reading: Airbnb
• Role Play: Negotiate the Deal

AMAZON – how to present your ideas
• Grammar: Linking and Signalling Words
• Pronunciation: Contractions
• Functional Vocabulary: Classic Presentation Style
• Listening: Jeff Bezos presents Amazon’s philosophy
• Cultural Awareness point: Interrupting
• Reading: Amazon profile
• Business Expressions: Presentations
• Role Play: Present Yourself or Your Company

 BOTOX – the beauty business
• Grammar: Inversions
• Pronunciation: Know / Now
• Functional Vocabulary: Medical terms
• Listening: Botox business
• Reading: Botox issues
• Business Expressions: Health and Medical
• Role Play: Botox clinics

 GAZPROM – the global power business
• Grammar: Raise, Rise, Arise
• Practical Skills: Persuasion
• Business Synonyms: Market Performance
• Listening Exercises: Gazprom – business plans
• Cultural Awareness Point: Shale Gas issues
• Pronunciation Point: Minimal Pairs
• Reading: Problems facing Gazprom
• Role-Play: Gas contracts – meeting to discuss future

 VIAGRA – performance or profit?
• Listening: Viagra’s impact on company profit
• Pronunciation: /ph/ /f/ /th/
• Cultural Awareness: Visiting the doctor
• Grammar: Verbs of Sense
• Reading: Performance or Profit?
• Functional Vocabulary: Equating & Including Ideas
• Role Play: Situations to Equate & Include Ideas
• Business Expressions: Time Metaphors

 AUGMENTED REALITY – new marketing trends
• Listening: AR
• Pronunciation: vowels
• Grammar: Whether / if
• Business Expressions: Selected Idioms
• Cultural Awareness Point: Face
• Functional Language: Apologising
• Reading: AR
• Role Play: AR concept

ADIDAS vs. PUMA – competition is good
• Grammar: Modal verbs – Past
• Pronunciation: P – Ph – Silent P
• Functional Vocabulary: Time Expressions
• Listening: Adidas and Puma Compete
• Business Vocabulary: Explain the Meaning
• Reading: Adidas vs. Puma
• Role Play: Fashion or Sport

 APPLE – think different
• Grammar: Raise/Rise/Arise
• Functional Vocabulary: Describing Movement – up and down
• Pronunciation: /i/ iPod, Italy, idea
• Cultural Awareness: Greetings
• Listening: Apple – the Company’s performance
• Reading: Rise and Fall (and Rise again) of Apple
• Role Play: The Halo Effect? The meeting

 ASTON MARTIN – luxury transport
• Listening: Aston Martin company history
• Pronunciation: car/cat/care
• Grammar: Verb + preposition (phrasal verb)
• Business Vocabulary: Financial terms
• Functional Language: Negotiating
• Cultural Awareness: The company car
• Reading: Ford steps in to save Aston Martin
• Role Play: Negotiate the deal

 B&O – listening techniques
• Listening: Bang & Olufsen company history
• Pronunciation: Shifting Stress patterns
• Cultural Awareness: Business Practices in Denmark
• Grammar: The Subjunctive
• Reading: Company History
• Functional Skills: Improve your Listening Skills
• Business Vocabulary: Idiomatic expressions
• Role Play: Focus of the Company

 BENETTON – all publicity is good
• Grammar: Whatever whoever, whichever, whenever, however
• Functional Vocabulary: Asserting & toning down information
• Listening: Diversify or Die
• Reading: What happened to Benetton?
• Role Play: Diversify into non-core products or not

 BEN & JERRY’S – sweet business
• Grammar: Few, a Few; Little, A Little
• Functional Vocabulary: Some, any, much, many, no, none
• Pronunciation: /a/
• Listening: How the Ben & Jerry built the company
• Reading: Ben and Jerry’s origins
• Role Play: How to create customer Loyalty

 BIC / MONTBLANC – what’s the difference?
• Grammar: Verb + -ing
• Writing Skills 1: Using commas
• Pronunciation: /i/ site or sit
• Listening: Company history
• Reading: Bic / Montblanc strategy
• Business Vocabulary: Confusing Words
• Writing Skills 2: Sentence Correction
• Role Play: Negotiate with the UN over use of pens

 BILL GATES – presentation skills
• Reading: Bill Gates Presents – Problems with Technology
• Grammar: Business Expressions + Linking & Signalling
• Functional Vocabulary: Classic Presentation Structure
• Listening: Presenting Styles – Capture or Lose the Audience
• Role Play: Present Your Role in The Company

 BITCOIN – new finance
• Grammar: Comparisons using: sufficiently, too, enough
• Pronunciation: N – NG – GN – KN
• Functional Vocabulary: Adjective + Nouns
• Listening: Bitcoin
• Reading: Bitcoin History & Future
• Cultural Awareness: Cryptocurrencies
• Business Vocabulary: Selected Phrasal Verbs
• Role Play: Economics Quiz

 BLACKBERRY – boom to bust
• Grammar: May – Might – Can – Can not
• Functional Vocabulary: Requirements and Permission
• Listening: Blackberry has patenting issues
• Reading: The handheld market
• Role Play: Dispute over patent rights

 COCAINE – the business model
• Listening Exercises: Cocaine: high-profit business
• Grammar: Articles – definite and indefinite
• Cultural Awareness Point: Survival
• Business Vocabulary: Idioms
• Pronunciation: ‘A’
• Reading: The Cocaine Business Model
• Slang Words: Cocaine related
• Role Play: Set the Penalties for Smuggling
• Writing Practice: Make Sentences from Notes

 CHRISTIE’S – the art business
• Pronunciation: /ch/
• Grammar: if…not and unless / if and whether
• Speaking Practice: Art – what gives it value
• Listening Point: Christie’s and Art Auctions
• Functional Vocabulary: Giving Opinions
• Role-play: Debate the Value of Art
• Writing task homework: Give Your Opinion

 DELL – customer service
• Listening: Dell – Origins & Philosophy
• Pronunciation: L & R
• Business Vocabulary: Selected Expressions
• Reading: Dell 2007
• Grammar: Quantifiers with or without OF
• Functional Language: Customer Service Complaints
• Cultural Awareness: Punctuality
• Role Play: Customer Service Improvement

DONALD TRUMP – how to win big
• Grammar: The Passive Voice
• Pronunciation: /L/ /R/
• Functional Vocabulary: Negotiating
• Listening: Trump’s negotiating tips
• Reading: The Trump organisation
• Business Expressions: The deal
• Role Play: Cheap foreign labour or local labour?

 DYSON – innovation and style
• Business Vocabulary: The struggle to make it
• Listening: How James Dyson made it
• Cultural awareness: Vagueness
• Grammar: Gerund or infinitive as object of verb
• Pronunciation: The letter ‘i’
• Reading: James Dyson and competition
• Functional words: Words using the prefix ‘self-’
• Role-play: Sell yourself

 EASYJET – colour branding
• Grammar: Inversions
• Functional Vocabulary: Comparing and Contrasting Ideas
• Listening: Stelios tells us how he did it
• Reading: Easy Brand
• Role Play: What to do next

 EBAY – creating entrepreneurs
• Grammar: Been/Being/Gone – Selected phrasal verbs
• Functional Vocabulary: Checking and Confirming Information
• Listening: Why is Ebay so successful?
• Reading: Ebay’s French origins
• Role Play: Auction facelifts on Ebay?

 ESTEE LAUDER – how to improve sales
• Listening: Estée Lauder company history
• Pronunciation: /o/ and /ɔ/
• Grammar: All, Whole, Both + Phrasal Verbs
• Business Expressions: Selected Idioms
• Cultural Awareness Point: Cosmetics for Men
• Functional Language: Sales Techniques
• Reading: Business Strategy of Estée Lauder
• Role Play: How to Close the Sale

 FENDER / GIBSON – a sound business plan
• Grammar: Present Perfect and Verbs + Prepositions
• Pronunciation: ‘G’
• Functional Vocabulary: Diversification
• Listening: The Guitar Business
• Colloquial Words: Rock / Sound
• Reading: Fender and Gibson – company history
• Business Idioms: Selected
• Role Play: Branch out or stick to what you know

 FOSTER AND PARTNERS – how to build a business
• Grammar: Review of the Future
• Business Expressions: Phrasal Verbs
• Functional Vocabulary: Permission and Prohibition
• Pronunciation: Vowel Sounds and Numbers
• Listening: Norman Foster and Numbers
• Reading: Foster’s Philosophy and Millau Viaduct
• Business Expressions: Word Formation
• Role Play: Design a new building for Twin Towers site

 FRED PERRY – cool clothing
• Grammar: Mixed Conditionals
• Pronunciation: Word Stress Patterns
• Functional Vocabulary: Clothing Terms
• Listening: Fred Perry is cool because …
• Swear Words: Shit
• Reading: Fred Perry – company history
• Business Expressions: Phrasal Verbs of clothing
• Role Play: Design a garment

 GOOGLE – do no evil
• Grammar: Make or Do – Business Idioms
• Functional Vocabulary: Requesting Information and Action
• Listening: How It All Started – The Business Philosophy
• Reading: Google’s Origin and Growth
• Role Play: Which Way Forward For Google?

 GUCCI – how to save the company
• Listening: Gucci Origins & Present
• Pronunciation: /ch/
• Business Vocabulary: Selected Expressions
• Reading: Gucci’s saviour
• Grammar: Comparison with Adjectives: Sufficiently, Too
• Functional Language: Apologising
• Cultural Awareness: Business Dress Etiquette
• Role Play: New Markets for Exclusivity

 IKEA – customer support
• Grammar: The Article
• Functional Vocabulary: Cause and Effect
• Listening: IKEA Philosophy of Ingvar Kamprad
• Pronunciation: Cat – Cart – Care
• Reading: Ikea – The World Flat
• Role Play: Should Ikea set up an on-line shop

 JACK WELCH – winners and losers
• Grammar: Likes and Preferences
• Listening: Jack Welch – Differentiation
• Pronunciation: /W
• Business Vocabulary: Word Association
• Reading: Jack Welch – Winners
• Functional Language: Synonyms
• Cultural Awareness: Please – Thank You – Sorry
• Role Play: Appraise an employee

 JAY-Z – charismatic entrepreneurs
• Listening: Jay-Z the Entrepreneur
• Pronunciation: /j/ and /g/
• Cultural Awareness: Personal Space
• Grammar: Causative Verbs
• Reading: Jay-Z and Charisma
• Business Vocabulary: Financial Expressions
• Role Play: Check for Charisma

 JOHNNIE WALKER – how to innovate
• Grammar: Model verbs
• Writing Exercises: Comma / Prepositions / Errors
• Listening Exercises: History of Johnnie Walker
• Cultural Awareness Point: Hangovers
• Pronunciation: /w/
• English Slang words: Beginning with W
• Grammatical Point: e.g. or i.e.
• Reading: Johnnie Walker
• Role Play: How to innovate in the 21st Century

 JOSE MOURINHO – management style
• Grammar: Wish and Regret
• Functional Vocabulary: Asking for and Giving Opinions
• Listening: Different styles of team managers
• Reading: Chelsea FC – Jose Mourinho
• Role Play: Manager negotiates contract with Chairman

 KALASHNIKOV – when business is bad
• Listening: Izhmash – makers of Kalashnikov
• Pronunciation: Silent or sounded: /b/ and /p/
• Cultural Awareness: Guns in America
• Grammar: Used to / get used to / be used to
• Reading: Why business is bad for Izhmash
• Specialist Business Language: Bankruptcy
• Business Vocabulary: Same or Different meanings
• Role Play: What to do with a failing company

 KODAK – business mistakes
• Grammar: Subjunctive
• Pronunciation: K – C – Ch
• Functional Vocabulary: Remind / Remember / Forget
• Listening: Kodak’s Challenge
• Business Vocabulary: Interrupting – Hedging
• Reading: Kodak´s mistakes
• Role Play: New Markets

 LANCE ARMSTRONG – ruined reputation
• Grammar: Review of Future Forms
• Functional Vocabulary: Expressions of reputation
• Reading: Importance of the Team – Lance Armstrong
• Listening: Team Building
• Role Play: Choose the Team

 LEICA – focus on the business
• Business Vocabulary: terms of survival
• Listening: Leica’s company history
• Grammar: reporting with passive verbs
• Pronunciation: /ph/
• Business idioms: make or do
• False friends: choose the correct synonym
• Functional Language: how to giving opinions
• Cultural Awareness: Germans in business
• Reading: Leica has plans for the future
• Role Play: give your business opinion

 LOGO – hidden meanings
• Listening: Meaning behind the Logo
• Selected Phrases: Expressing your ideas
• Functional Vocabulary: Linking Words
• Pronunciation: Vowel sounds
• Grammar: Conditional Clauses – whether / if
• Reading: 2012 Olympic Logo
• Role Play: Design a logo

 LONELY PLANET – business travel
• Grammar: Prepositions of Place – at, in, on
• Pronunciation: Spot the Homophones
• Functional Vocabulary: Travel Vocabulary
• Listening: The Lonely Planet Story
• Business Vocabulary: Phrasal Verbs of Emotion
• Reading: Lonely Planet Limitations
• Role Play: A market for Lonely Planet

 MANOLO BLAHNIK – selling quality
• Grammar: Verbs of Sense
• Functional Vocabulary: Equating and Including Ideas
• Listening: Blahnik and his business philosophy
• Reading: Blahnik – origins and future
• Role Play: Why buy a pair of shoes for $1000?

 McDONALD’S – successful franchising
• Grammar: Clauses of Purpose – so as, in order that
• Listening: McDonald’s – Origins & Business Model
• Pronunciation: Contractions
• Business Vocabulary: Growth Metaphors
• Reading: McDonald’s Reputation and Success
• Functional Language: Verb + Preposition
• Cultural Awareness: Lunchtime
• Role Play: Developing a Franchise Model

 METRO NEWSPAPERS – what is free?
• Grammar: Verb + -ing
• Functional Vocabulary: Ensure Insure Assure
• Listening: New Publisher explains the market
• Reading: The Metro Newspaper – how it all started
• Role Play: Buying and Selling Ad Space

 MODERN ARCHITECTURE – building the future
• Grammar: Review of the Future
• Business Expressions: Phrasal Verbs
• Functional Vocabulary: Expressing Opinions
• Pronunciation: Vowel Sounds and Numbers
• Listening: Norman Foster and Numbers
• Reading: Foster’s Philosophy and Millau Viaduct
• Business Expressions: Word Formation
• Role Play: Design a new building

 NIKE – just do it – globally
• Listening: Nike
• Pronunciation: /ai:/
• Business Vocabulary: Acquisitions, Mergers & Partnerships
• Reading: Just do It
• Grammar: Preposition + -ing
• Functional Language: Expressing likelihood
• Cultural Awareness: act now
• Role Play: Sponsor the Olympics

 NINTENDO – innovate or die
• Grammar: Reporting Questions
• Pronunciation: N – Ng – Gn
• Functional Vocabulary: Adjectives + Nouns
• Listening: Nintendo Wii
• Business Vocabulary: Word Formation
• Reading: Nintendo
• Role Play: New Markets

 NOKIA – listen to the customer
• Listening: Nokia
• Pronunciation: /o/
• Business Vocabulary: How to listen
• Reading: Problems in America
• Grammar: Selected phrasal verbs