3 Advanced: Tutors



 

ADIDAS vs PUMA: competition

AIRBNB: a tech company?

AMAZON: the everything store

APPLE: think different

ASTON MARTIN: iconic transport

AUGMENTED REALITY: tech time

B&O: listening techniques

BANCO SANTANDER: taking risks

BEN & JERRY’S: sweet business

BENETTON: publicity issues

BIC or MONTBLANC: which one?

BILL GATES: how to present

BITCOIN: finance – lesson

BLACKBERRY: turbulent times

BOTOX: the beauty business

CHRISTIE’S: the art business

COCAINE: the business model

DELL: customer service

DONALD TRUMP: doing deals

DYSON: self-belief

EASYJET: colour branding

eBAY: trust in business

ESTEE LAUDER: maximise sales

FENDER / GIBSON: rock ‘n’ roll

FRED PERRY: cool clothing

GAZPROM: global power sector

GOOGLE: the search business

GUCCI: selling dreams

IKEA: flat-pack business

JACK WELCH: hire and fire

JAY-Z: charisma costs

JOHNNIE WALKER: innovations

JOSE MOURINHO: the special one

JURGEN KLOPP: new management

KALASHNIKOV: when business is bad

KODAK: business mistakes

LANCE ARMSTRONG: ruined reputation

LEICA: focus

LOGOS: hidden meanings

LONELY PLANET: lost business

MANOLO BLAHNIK: sexy styles

McDONALD’S: global franchising

METRO NEWSPAPERS: old news

MODERN ARCHITECTURE: building

NIKE: just do the thing

NINTENDO: innovate or die

NOKIA: listen to your customers

 PAYPAL: mobile finance

PORSCHE: style and power

RED BULL: buzz marketing

RUPERT MURDOCH: ruthless business

RYANAIR: dealing with complaints

SONY: listening skills

STARBUCKS: global expansion

CCTV: who profits?

SWATCH: business timing

TESLA: the future

THE ART OF WAR: tactics

THE BEATLES: the long tail

THE BODY SHOP: women

THE PHONE HOUSE: listening skills

TWITTER: new communication

TYPEFACE: hidden messages

VIAGRA: hype

VIRGIN: big branding

VODAFONE: communication

WARREN BUFFETT: investing

YOUTUBE: user-generated

ZARA: fast fashion model