Blog


BRATZ vs. BARBIE: compete with a global brand                                 

The stereotype dolls’ image is Barbie; white skin, blue-eyes, blonde-hair and slim figure. However, in 2007 Bratz was the most popular children’s doll in the world. Bratz were 75% ethnic minorities and for the first time, children who were not white and did not have blue eyes saw a mainstream doll that reflected the real world. Barbie needed to catch up and fast…

To read more and study this Business English module go to: Bratz vs. Barbie (intermediate level)

08/8/17

McDONALD’S: global food                                                                   

What’s this? Shock! Horror! McDonald’s is not in the food business. It is actually in the real estate business. “The only reason we sell 25 cent hamburgers is because they are the best producer of revenue. And from this our franchisees can pay us our rent,” said former chairman Harry J Sonneborn…

To read more and study this Business English module go to: McDonald’s (elementary level)

29/7/17

JAY-Z: charismatic entrepreneur                                                              

It might not surprise you that Jay-Z came from a broken home and a drug dealing past that led to problems with the police. His musical career also had a difficult start and despite his talent and best efforts he was rejected by all the major recording companies. This forced him to take control of his own destiny and he started Roc-A-Fella Records, his own independent label…

To read more and study this Business English module go to: Jay-Z (advanced level)

22/7/17

LLOYD’S OF LONDON: can we trust tradition?                                        

When you walk into Lloyd’s of London you feel like you are walking into a street market. Noise and energy fills the air. All around you are syndicates competing for business from the brokers. And because these syndicates specialise in different types of insurance, virtually every kind of risk is covered: from natural disasters and terrorism to celebrity body parts and jewellery…

To read more and study this Business English module to: Lloyd’s of London (intermediate level)

15/7/17