Like other companies in the software sector, SAP sees a future in which companies rely less on software installed in private data centres and more on public cloud products to handle the heavy lifting for them. How is this going to work?
To read more and study this Business English module go to: SAP (intermediate lesson)
Madonna said Manolo Blahnik’s shoes are better than sex. His footwear sells for thousands of dollars, and they are worn by the rich and famous. But it was not always this way. ‘In the beginning I didn’t have much money, so it really mattered if I sold shoes,’ he said. ‘Now I do what I do simply because I love to.’ And he could make a lot more money from his shoes. He could sell his name. He could be an international chain. A massive brand. But Manolo prefers to remain small and in control, with just a few selective shops.
To read more and study this Business English module go to: MANOLO BLAHNIK (elementary lesson)
In addition to this amazing fact IKEA has developed an app called IKEA Place that will revolutionise the way we shop for our home. Using new technology engineered by Apple, users have the ability to preview how the furniture will look in a room by simply pointing their camera at the space they want to fill. The app then superimposes the image of the item into the room so the customer can avoid making space, position, colour or design mistakes.
To read more and study this Business English module go to: IKEA (advanced lesson)
Holiday Inn’s new guest experience is being developed with industry-leading experts to meet the changing needs of today’s ‘Smart Traveller’. In order to stay ahead of guests’ expectations, the hotel lobby, dining area and guest rooms are being redesigned, the brand’s service delivery completely revamped, and a new food and beverage concept tested. The latest smart technology is also being piloted to make the experience truly memorable. But what do the guests think?
To read more and study this Business English module go to: Holiday Inn (intermediate lesson)
METRO INTERNATIONAL: are free newspapers worth reading?
The company was founded by Per Andersson in 1995, and the first newspaper was distributed in the Stockholm metro. The business went through a rapid growth period but then fell into decline and by 2012 all its European editions were sold. The reason for this was to allow Metro International to focus on Latin America, considered the last growth market for free newspapers.
The question is, are free newspapers worth reading? This newspaper’s target reader has always been the commuter but now there is strong competition from online media ….
To read more and study this Business English module go to: Metro International (elementary lesson)
KALASHNIKOV: when business is restricted
The Kalashnikov AK-47 assault rifle may be the world’s most popular gun, but its manufacturer has struggled to turn profits in recent years, because of the sanctions imposed on Russian exports. Until 2014, Russia’s largest weapons maker sold the majority of its guns in the US and Europe. A company spokesperson said that, “the change has forced us to redefine our business model, so while we are committed to preserving the traditions of quality, reliability and technology, we are now concentrating on ….”
To read more and study this Business English module go to: Kalashnikov (advanced lesson)
GTA V: it’s good to be bad
Grand Theft Auto V, the open-world gangster adventure, originally released in 2013, has now sold more than 75m copies. Not only that, it was the sixth best-selling game across all formats in 2016, and this is three years after its release. Why is this? There are some obvious reasons. Grand Theft Auto V is one of the most successful video games of all time. The game received positive reviews for its open-world environment, its engaging narrative, humour and its many sub-quests. Yes, there are concerns about the game’s depiction of women, race and violence, but for many gamers, the excitement of exploring this huge landscape is irresistible …
To read more and study this Business English module go to: GTA V (intermediate lesson)
REAL MADRID: the business model
The business secrets behind Real Madrid’s success is based on the ‘Galacticos‘ model. Every year Real Madrid buys the best players in the world to make an iconic statement. This creates global publicity and delivers millions of dollars in sponsorship. However, the model begins and ends with the Madridistas — the ordinary fans who own the club as community members. They have built a sustainable economic model because unlike PSG or Manchester City, there is nobody to support them financially if the club loses money.
To read more and study this Business English module go to: Real Madrid (elementary lesson)
Bill Gates dropped out of college and by 1999 he’d made $100 billion. Now he wants to give it all away. Why is that?
‘I don’t need it. A million people a year die of malaria and yet,’ Bill says, ‘we are spending more on a drug for male baldness. That misallocation of investment is upsetting to me because I love innovation and I think it should benefit everyone.’
To read more and study this Business English module go to: Bill Gates (advanced lesson)
Viagra is one of the most counterfeited drugs in the world. Surveys have found that high percentages of products marketed on-line as Viagra are, in fact, fake Viagra, and fake Viagra is a serious concern, because it is impossible to know exactly what it contains and what side effects it could cause…
To read more and study this Business English module go to: Viagra (advanced lesson)
Dell advertisements and marketing strategies include lowering prices at all times of the year, free bonus products (such as Dell printers), and free shipping to encourage more sales and stave off competitors…
To read more and study this Business English module go to: Dell (intermediate lesson)
eBAY: everyone can be an entrepreneur
How does eBay generate most of its revenue?The company is only successful when the buyers and sellers are successful. It is a transaction-based business that generates revenue from the sales it enables.
Threats: Consumers and merchants who use the site to sell goods also have many alternatives, including general ecommerce sites, such as Amazon and Alibaba, and more specialised sites, such as Etsy…
To read more and study this Business English module go to: eBay (elementary lesson)
Starbucks is more than just coffee. It gets a lot of strength from the way it provides employees with a great place to work. What Starbucks does extremely well is treat employees as partners, and this feeds down into the customer satisfaction it receives. This philosophy comes from the founder, Howard Schultz, who had a difficult start to life…
To read more and study this Business English module go to: Starbucks (advanced lesson)
BRATZ vs. BARBIE: compete with a global brand
The stereotype dolls’ image is Barbie; white skin, blue-eyes, blonde-hair and slim figure. However, in 2007 Bratz was the most popular children’s doll in the world. Bratz were 75% ethnic minorities and for the first time, children who were not white and did not have blue eyes saw a mainstream doll that reflected the real world. Barbie needed to catch up and fast…
To read more and study this Business English module go to: Bratz vs. Barbie (intermediate lesson)
McDONALD’S: global food
What’s this? Shock! Horror! McDonald’s is not in the food business. It is actually in the real estate business. “The only reason we sell 25 cent hamburgers is because they are the best producer of revenue. And from this our franchisees can pay us our rent,” said former chairman Harry J Sonneborn…
To read more and study this Business English module go to: McDonald’s (elementary level)
JAY-Z: charismatic entrepreneur
It might not surprise you that Jay-Z came from a broken home and a drug dealing pas
t that led to problems with the police. His musical career also had a difficult start and despite his talent and best efforts he was rejected by all the major recording companies. This forced him to take control of his own destiny and he started Roc-A-Fella Records, his own independent label…
To read more and study this Business English module go to: Jay-Z (advanced level)
LLOYD’S of LONDON: can we trust tradition?
When you walk into Lloyd’s of London you feel like you are walking into a street market. Noise and energy fills the air. All around you are syndicates competing for business from the brokers. And because these syndicates specialise in different types of insurance, virtually every kind of risk is covered: from natural disasters and terrorism to celebrity body parts and jewellery…
To read more and study this Business English module to: Lloyd’s of London (intermediate level)