Advanced Lessons


Business English Study – Advanced Lessons

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  1. ZARA – modern marketing techniques (adv)
  2. APPLE – what now? (adv)
  3. RED BULL – energy and vision (adv)
  4. IKEA – revolutionising retail (adv)
  5. RYANAIR – does low cost mean low quality? (adv)
  6. THE BODY SHOP – women in business (adv)
  7. EBAY – creating entrepreneurs (adv)
  8. GOOGLE – do no evil? (adv)
  9. JOSE MOURINHO – going backward to go forward (adv)
  10. STARBUCKS – everything matters, always (adv)
  11. VIRGIN – secrets of success (adv)
  12. BENETTON – controversial publicity (adv)
  13. EASYJET – flying high (adv)
  14. MANOLO BLAHNIK – how to sell expensive items (adv)
  15. PHONE HOUSE – communication is key (adv)
  16. METRO NEWSPAPERS – free is best (adv)
  17. BILL GATES – presentation skills (adv)
  18. LANCE ARMSTRONG – reputation destroyed (adv)
  19. BLACKBERRY – tough competition (adv)
  20. THE ART of WAR – choose your battles (adv)
  21. BEN & JERRY’S – making business sweet (adv)
  22. LONELY PLANET BOOKS – globalisation (adv)
  23. KODAK – serious business mistakes (adv)
  24. ADIDAS & PUMA – competition is good (adv)
  25. NINTENDO – new markets (adv)
  26. SWATCH – business timing (adv)
  27. YOUTUBE – new business model (adv)
  28. JACK WELCH – motivating employees (adv)
  29. McDONALD’S – franchising (adv)
  30. DELL – customer service (adv)
  31. GUCCI – ups and downs (adv)
  32. VODAFONE – telephone skills (adv)
  33. RUPERT MURDOCH – ruthless business (adv)
  34. ASTON MARTIN – all about the brand (adv)
  35. LEICA – focus on the business (adv)
  36. DYSON – self-belief (adv)
  37. PORSCHE – desirable product (adv)
  38. BIC / MONTBLANC – any difference? (adv)
  39. NIKE – just (try to) do it (adv)
  40. NOKIA – listening skills (adv)
  41. VIAGRA – where’s the profit? (adv)
  42. JAY-Z – charismatic entrepreneurs (adv)
  43. BANG & OLUFSEN – listen and learn (adv)
  44. KALASHNIKOV – when business is bad (adv)
  45. LOGO – hidden meaning (adv)
  46. TYPEFACE – why it matters (adv)
  47. FOSTER & PARTNERS – how to build a reputation (adv)
  48. TWITTER – what’s the point (adv)
  49. AMAZON – the everything store (adv)
  50. FRED PERRY – selling cool (adv)
  51. BOTOX – keeping it fresh (adv)
  52. JOHNNIE WALKER – how to innovate (adv)
  53. THE BEATLES – the long tail (adv)
  54. ESTEE LAUDER – first impressions (adv)
  55. AR – future vision (adv)
  56. PAYPAL – virtual banking (adv)
  57. FENDER / GIBSON – sound business plan (adv)
  58. BANCO SANTANDER – global vision (adv)
  59. WARREN BUFFETT – how to invest (adv)
  60. NEW BUILDINGS – new ideas (adv)
  61. COCAINE – the business model (adv)
  62. AIRBNB – what’s the big idea? (adv)
  63. DONALD TRUMP – the businessman (adv)
  64. THE SURVEILLANCE BUSINESS – who profits? (adv)
  65. GAZPROM – energy is power (adv)